Flooring Podcast

Bevil & Young on Shaw’s Stepped-Up Ad Program – Part 1 (16:36)

December 13, 2006—From Shaw Industries, Buddy Bevil, Director of Marketing Communications and Kathy Young, Director of Creative Services, in the first part of a three-part series, discusses the companies’ enhanced advertising and communications program. In this segment Bevil and Young talk about the company’s traditional stance on advertising and outline its new stance going forward, they also discusses consumers' perception of flooring companies and the brand the company will feature in the program.

Bevil & Young on Shaw’s Stepped-Up Ad Program – Part 2 (11:55)

December 13, 2006—From Shaw Industries, Buddy Bevil, Director of Marketing Communications and Kathy Young, Director of Creative Services, in the second part of a three-part series, discuss the companies’ enhanced advertising and communications program. In this segment Bevil and Young discuss the media selections, made by the company, the program’s goals, their expectations in terms of consumer response and the products that will be featured in the program.

Bevil & Young on Shaw’s Stepped Up Ad Program – Part 3 (11:46)

December 13, 2006—From Shaw Industries, Buddy Bevil, director of marketing communications and Kathy Young, director of creative services, in the final part of a three-part series, discusses the companies’ enhanced advertising and communications program. In this segment Bevil and Young discuss the online element of the program, the role shelter and women’s magazines play in consumer purchasing decisions, and the core message of the program.

Floor Focus Co-Publisher Frank O’Neill and the Week in the Flooring Industry (34:13)

December 12, 2006—Floor Focus magazine Co-Publisher Frank O’Neill looks back at the week in the floor covering industry discussing: The merging of the Midwestern operations of Tarkett and Kraus, the benefits of such a move and the implications for other players in the industry: The closure or sale of Tandus’ U.K. manufacturing operations and the company’s focus on manufacturing operations in North America and China; More on Shaw’s Evergreen facility and the repositioning of the Anso brand and; Home Depot's Homeway deal in China.

FloorExpo's Kathy Van Pelt on The Home Solutions Design Community - Part 2 (12:40)

December 12, 2006—Kathy Van Pelt, vice president, Member Programs and Services at FloorExpo, in the second part of a two-part series, discusses an initiative launched by Home Solutions, by FloorExpo called Home Solutions Design Community, aimed at improving the performance of design consultants and design centers through education and communication. In this segment Van Pelt talks about design consultants, their ability to increase revenue, how they work with homeowners to create a positive experience and some of the other tools available to FloorExpo members.

FloorExpo's Kathy Van Pelt on The Home Solutions Design Community - Part 1 (13:00)

December 11, 2006—Kathy Van Pelt, vice president, member programs and services at FloorExpo, in the first part of a two-part series, discusses an initiative launched by Home Solutions, by FloorExpo called The Home Solutions Design Community, which is aimed at improving the performance of design consultants and design centers through education and communication. In this segment Van Pelt talks about the FloorExpo organization and it membership, the elements and development of the program.

Barker on the Market (30:36)

December 8, 2006—Mike Barker, Investment and Retirement Management, discusses the general nervousness of the market over the later part of last week, the events in the sub-prime mortgage market and its effects on the bond and stock markets along with the mixed signals sent by analysts and home-builder executives on the state of the housing market. Barker also talks about some of last weeks economic news, including Friday’s jobs report and the affects it may have on the upcoming meeting of the Federal Reserve, OPEC’s meeting later this week and its effects on the price of oil and Treasury Secretary Paulson and Fed Chairman Bernanke’s trip to China.

Shaw’s Bradfield & Bradshaw on the Company’s Evergreen Recycling Facility – Part 1

December 6, 2006—In the first part of a five-part series, Steve Bradfield, Shaw Industries, corporate director of environmental affairs and John Bradshaw, environmental marketing manager, Shaw’s Evergreen Recycling, discuss the Evergreen facility, its history, its function, recent upgrades and what it will means to the Shaw organization once it is up and running. John Bradshaw also discusses his role in the operation and the collection process.

Shaw’s Bradfield & Bradshaw on the Company’s Evergreen Recycling Facility – Part 2 (13:06)

December 6, 2006—In the second part of a five-part series, Steve Bradfield, Shaw Industries, corporate director of environmental affairs and John Bradshaw, environmental marketing manager, Shaw’s Evergreen Recycling, discuss more about the process of collecting post-consumer carpet, the various players involved in the process including firms currently in the collection business and the role each will play. Also discussed is the variety of approaches the company plans to take in different regions of the country.

Shaw’s Bradfield & Bradshaw on the Company’s Evergreen Recycling Facility – Part 3 (13:45)

December 6, 2006—In the third part of a five-part series, Steve Bradfield, Shaw Industries, corporate director of environmental affairs and John Bradshaw, environmental marketing manager, Shaw’s Evergreen Recycling, discuss the role retailers and flooring contractors will play in the process of collecting post-consumer carpet and the benefits to each for participation. Bradfield and Bradshaw also talk about the course of action taken by the company to initiate this new processing unit and logistical network, the variety of post-consumer carpet that will be collected, the company’s volume goals and how the carpet that will not be used by Shaw will be handled.