Flooring Podcast

Bane-Clene Founder Bill Bane on Cleaning and Maintenance – Part 3 (19:32)

February 3, 2007—Bill Bane, Founder of cleaning and maintenance company Bane-Clene, in the third part of a four-part series marking the company’s 45th anniversary, discusses consumer deselection of carpet and the resulting cleaning industry retaliation. Bane discusses bait and switch operators in the cleaning business and the disservice this approach has on the maintenance, retail and manufacturing sectors of the industry and actions that can be taken to reduce the ocurrance of this practice. Bane shares his thoughts on why carpet has continued to lose marketshare, the volume and nature of complaints Bane-Clene and other company’s receive on their web sites.

Bane-Clean Founder Bill Bane Discusses Carpet Maintenance – Part 4 (15:53)

February 3, 2007—Bill Bane, founder of cleaning and maintenance company Bane-Clene, in the final part of a four part series marking the company’s 45th anniversary, discusses his views on the CRI's Seal of Approval program and testing protocol and his preference on how the progam should progress. Bane recalls the original CRI Seal of Approval program and compares it to the most recent one and discusses the actions he feels should be taken to address the need for maintenance in the residential carpet marketplace and how consumers should select a carpet cleaner.

Retailer Fred Reinhart, Reinhart Carpet Outlet – Part 3 (13:45)

February 3, 2007—Fred Reinhart, Owner of Reinhart Carpet Outlet, a stocking retail operation in Philadelphia, PA, in the third part of a four-part series, talks about his alignment with Shaw Industries, attendance at the Shaw convention in Orlando last month, the lessons he learned from Warren Buffett, the buying decision he made at the convention, the regional events he will be attending and his decision to forgo a trip to Surfaces this year.

Retailer Fred Reinhart, Reinhart Carpet Outlet – Part 4 (7:42)

February 3, 2007—Fred Reinhart, Owner of Reinhart Carpet Outlet, a stocking retail operation in Philadelphia, Pennsylvania, in the final part of a four-part series, talks about the Philadelphia market and how it has changed and how he has adjusted his marketing strategy as a result and his expectations for 2007 and beyond.

Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 1 (19:27)

February 3, 2007—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog, Influential Interactive Marketing, in the first part of a three-part series and archives presentation, discusses blogging, how blogs work and offers some examples of the popular blogs on the internet. Bhargava talks about where blogs fit in the corporate world discussing some of the more successful corporate blogs and the primary function served by marketing-oriented blogs.

Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 2 (19:08)

February 3, 2007—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog Influential Interactive Marketing, in the second part of a three part series and an archive presentation, discusses blogging, how blogs work and offers some examples of the popular blogs on the internet. Bhargava talks about the primary function served by marketing-oriented blogs and industry and consumer blogs.

Rohit Bhargava, Ogilvy Public Relations, Blogs and Corporate Communications – Part 3 (12:58)

February 3, 2007—Rohit Bhargava, VP, Interactive Marketing, Ogilvy Public Relations Worldwide and host of the blog, Influential Interactive Marketing, in the final part of a four-part series and archives presentation, discusses raising corporate visibility with blogs how many corporations large and small use blogs in their total communication efforts and some typical corporate rules relating to both company and employee blogs.

Barker on the Market (23:23)

February 1, 2007—Mike Barker, Investment and Retirement Management, looks at the past few days on Wall Street, discussing Wednesday’s 4th quarter GDP report revealing growth of 3.5%; and the FMOC’s decision this week to leave rates at 5.25%. Barker analyzes the statement issued by the Fed, and its implications, he will also discusses Mohawk shares and their rise in the past few days. He also looks forward to the company’s earnings report, scheduled for release later this month.

Retailer Fred Reinhart, Reinhart Carpet Outlet – Part 1 (11:26)

January 31, 2007—Fred Reinhart, owner of Reinhart Carpet Outlet, a stocking retailer in Philadelphia, PA, in the first part of a four-part series, talks about his operation, its history its clientele, its advertising and advertising jingle, the products its carries and does not carry and how the company has changed over the past few years

Retailer Fred Reinhart, Reinhart Carpet Outlet – Part 2 (11:29)

January 31, 2007—Retailer Fred Reinhart, Reinhart Carpet Outlet – Part 2 Fred Reinhart, Owner of Reinhart Carpet Outlet, a stocking retail operation in Philadelphia, PA, in the second part of a four-part series discusses the company’s focus on carpet and rugs to the exclusion any hard surface except vinyl, why he has taken this stance, business levels experienced during 2006 and his expectations for 2007.