Contributing editor Christine Whittemore talks about the best ways to gauge the success of social media strategies and the relevance of various statistical results, as well as the dangers of focusing too much on social metrics.
Floor Focus Magazine
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Contributing editor Dave Stafford offers a guide for how to generate effective referrals—along with testimonials and reference lists—and how to make the most use of them to help boost business and close deals.
Contributing editor Sam Allman examines the pursuit of purpose and the challenges therein, along with humanity’s relationship to environmental sustainability and what it means to be a good steward.
Survey 2018: Retailers: Independent retailers share challenges and favorite floorcoverings - July 2018
Executive editor Darius Helm breaks down the annual independent flooring retailer survey, which covers everything from business conditions and top problems to design trends and favorite flooring manufacturers across all categories.
Floor Focus’ editorial team highlights the innovative and thoughtful flooring designs that premiered at the 50th NeoCon expo. A variety of colors, most notably blues, mixed with unexpected materials and patterns was the strongest trend at the show.
Editor Jessica Chevalier covers how brick-and-mortar retail seeks to find balance with online shopping by creating immersive and personalized experiences for their customers. Experiential shopping spaces with more SKUs are what keep retail alive.
Editor Beth Miller breaks down how retailers hoping to compete with Amazon must embrace the shift to online, as well as how having experienced staff with design and installation skills can help brick-and-mortar retailers match online competitors.
Publisher Kemp Harr highlights economic indicators for growth and possible inflation in the flooring markets. Other big developments in the industry include Interface’s acquisition of Nora and Engineered Floors’ new plant off the Dixie Highway.
Publisher Kemp Harr interviews Ed Duncan, president of Mannington, in conjunction with his announced retirement after 33 years in the flooring business. Duncan’s market education background and inclusive family-run style contributed to his success.
Deborah Elliott, ID Studios’ co-founder and principal, discusses how her firm expressed WD-40 Company’s culture in its office remodel, using flooring from Mohawk Group, Emser, Bentley Mills, Mannington and others.