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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier profiles ProFloors & Cabinets, which was launched by Cedric Eckenrode. The retailer thrives in Florida’s luxury flooring and cabinet market by focusing on high-end design, partnerships and personalized service.
Contributing editor Paul Friederichsen looks at how success for flooring marketers in 2025 will hinge on smart advertising, embracing AI, addressing installer shortages and adapting to trends like shop-at-home and demand for healthy products.
Contributing editor Irene Williams delves into how the TikTok ban saga is a wake-up call for businesses to prioritize platforms. Marketers should embrace short-form video, personalization and platform agility to stay competitive.
Editor Jessica Chevalier offers an indepth report on the state of design in the corporate segment, covering the struggle with bringing workers back to the office, design developments, amenities, workplace culture, biophilia and the role of flooring.
Editor Jennifer Bardoner reports on the new residential flooring products being launched for the 2025 season, with a close look at products from Shaw, Mohawk, AHF Products, Mannington, The Dixie Group, Stanton, Engineered Floors and many more.
Editor Darius Helm reports on new floor prep, pad, adhesive and underlayment developments and new products from Foam Products, MP Global, Leggett & Platt, Palziv, Universal Textile Technologies, Schönox, Sika, Laticrete and Mattex.
Editor Jessica Chevalier puts together a panel to discuss best practices: Deb DeGraaf of DeGraaf Interiors, Airbase’s Michael Longwill, Cap Carpet’s Aaron Pirner, Rick Myers of Myers Carpet Co., Pierce’s Terry Walker and Hadinger’s Susan Hadinger.
Editor Darius Helm offers an overview of Coretec’s impact on the resilient category, starting with its invention of rigid LVT in 2013 and covering how the brand has developed over the years, its focus on better goods and keeping up with trends.
Editor Jennifer Bardoner reports on Mohawk’s December Edge Summit, including comments by CEO Jeff Lorberbaum, dealer of the year awards, new tools for retail partners, branding strategies and a guidance on design trends.
Publisher Kemp Harr touches on gains in retail and consumer confidence, followed by a report on Cyncly’s purchase of Broadlume, then discusses Georgia’s PFAS-contaminated water and how consumer advocate Erin Brockovich is getting involved.