Contributing editor Dave Stafford delivers a primer on how to close negotiated sales, including key questions for prospective clients, critical preparations, essential strategies and the importance of pinning down the details.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jennifer Bardoner reports on the state of the ceramic industry, covering revenues, impacts of rising costs, the challenges from LVT, the balance between domestic and import production, and growing uses of ceramic tile.
Trends in Senior Living: The changes wrought by Covid will alter senior living design and flooring – March 2022
Editor Jessica Chevalier discusses the state of the sector with senior living specialists from Shaw Contract, Tarkett, Patcraft, HMTX, Gerflor, Mannington and J+J Flooring, covering everything from flooring trends to the workforce crisis.
Floor Focus’ editorial team reviews new products from flooring exhibitors at the annual show held in Las Vegas’ Mandalay Bay convention center, along with an overview of the events and sections on trends in product, innovation and design.
Innovation: Surface Technology: Technologies for hard surface flooring are poised to transform the market – March 2022
Editor Darius Helm takes a close look at key innovations in hard surface flooring, from compressed wood technologies by AHF Products and Välinge to digital printing by Unilin and Hymmen, and other surface technologies.
Tackling the Installer Shortage: What industry organizations are doing to attract a new generation of installers – March 2022
Editor Jessica Chevalier reports on the state of installation training in the flooring industry from groups like INSTALL (International Standards and Training Alliance) and Certified Flooring Installers, and what’s being done to draw more workers.
Publisher Kemp Harr discusses the rise and fall of Invista’s branded nylon 6,6—Stainmaster and Antron—and the new fiber landscape, and also reports on Divezify’s acquisition of the Spectra network from Shaw Industries.
Publisher Kemp Harr interviews Deb DeGraaf and her Michigan-based DeGraaf Interiors retail and builder business, including her decision to follow in her father’s footsteps, critical strategies for success and facing down challenges.
Editor Jessica Chevalier profiles Pennsylvania-based Garvey’s Flooring America, from how it has built and sustained a quality installer team to plans for the next generation of leadership.
Marketing Minute: Having women leaders benefits the flooring industry in more ways than one – March 2022
Contributing editor Paul Friederichsen takes a look at the state of female leadership in the flooring industry and makes a case for how the flooring industry would gain with more women at the helm.