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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Contributing editor Michael Martin reviews the NWFA’s recent consumer campaign and official definition of real wood floors, which clarifies the difference between solid wood flooring, engineered wood flooring and composite engineered wood flooring.
Contributing editor Hillary Powers, of Barbour Spangle Design, shares her top products for creating functional and inspiring spaces, including J+J Flooring’s Kinetex Tile, Ms International’s Paloma Porcelain and Shaw Contract’s Noble Materials LVT.
Floor Focus' annual Vision Design Award winners, including grand prize winner Gensler, are celebrated with photography and project descriptions-along with jury quotes from judges: Shashi Caan, Meg Prendergast, Tom Marquardt and Neil Schneider.
Executive editor Darius Helm discusses the different tactics the hardwood industry implements to help assert its category back into the spotlight. Faux wood trends, “Real Wood. Real Life” campaigns and production tricks are among the many methods.
Editor Jessica Chevalier covers how diversification became a trend for retailers like Merit Flooring, Atlanta Flooring Design Center and ICC. Flooring life-cycles can be decades long, so supplementing with additional categories can add business.
Editor Beth Miller interviews two Starnet members, Mike Patton and John Hodgson, and two Fuse members, Jesse Castro and Abby Reinhard, on ways contractors can grow their product and installation business through additional maintenance services.
Editor Jessica Chevalier highlights how concrete, despite being hard on underfoot, having poor acoustics and proving difficult to properly sample, is still loved for its stripped-down aesthetic, ability to be easily covered and long lifetime.
Editors Darius Helm and Beth Miller spotlight unique booths at Domotex USA, including Invista, Adore Floors, Faus, Leap Tools, Milliken and Card-Monroe. Atlanta was an overall accessible location and the show will be held there again next year.
Editor Beth Miller highlights Create Centre, the $25 million home for Shaw Industries’ Patcraft and Shaw Contract brands. Create Center’s futuristic design and three-story atrium inspire employees to continue building Shaw’s brand in innovative ways.
Publisher Kemp Harr covers the current positive outlook for the U.S. economy despite slowing growth in China. Domotex Asia proved that LVT is booming in China, which is in part because Chinese rigid core LVT factories have evolved their technology.