Editor Jessica Chevalier covers how Standard Paint & Flooring’s third generation owners Regan and Craig Myers honor what their grandfather built by keeping the business sustainable with diverse divisions, website updates and social media campaigns.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Contributing editor Lew Migliore reminds retailers to not only be focused on shopper comfort, but also on the suitability and duration of the products they sell to those shoppers. Mockup installations and partnering with experts can help.
Erin Demuth with Creative Materials Corporation identifies her favorite trends in tile from firms like Marca Corona and Sartoria in contemporary color palettes that are soft and muted, inspired by retro and Art Deco aesthetics.
Executive editor Darius Helm, with statistics by Market Insights LLC, discusses how the 1% growth in sales was all on the hard surfaces side, while carpet business sales were down. A period of escalating raw material costs may be approaching soon.
Editor Beth Miller reviews some recycling updates from The Carpet America Recovery Effort. After facing a $3.25 million fine, CARE has put together a new plan that would allow it to move forward with grants and possibly exceed a 24% recycle rate.
Editor Beth Miller interviews four commercial contractors, two Fuse Alliance and two Starnet members, to learn how concrete moisture issues are created by tight construction schedules as well as possible technologies that could provide remedies.
Contributing editor Sonya Jennings highlights methods of digital marketing leading flooring organizations use to capitalize on the 80% of consumers who start shopping online. Omni-channel marketing, a major focus, accounts for 97% of sales.
Contributing editor Ruth Simon McRae covers some of the new ceramic styles and designs that premiered at Coverings. New innovations included variations of luster in terrazzo looks, distressed looks in concrete and tiles with wallpaper-type patterns.
Publisher Kemp Harr interviews Barry Richards, principal and studio leader of the Rockwell Group, to ask about creativity, high-profile projects, design tools and the role of flooring. Barry is best known for Rockwell's licensed product collections.
Stephanie Lee of Group Design details how her firm used inspiration from Viejas Valley's surrounding geography to design Willows Hotel and Spa, with flooring from Brintons, Emser Tile and Porcelanosa, among others, to help complete the vision.