Publisher Kemp Harr reviews the trends that appeared at Domotex Germany 2019, such as fabric floors with denim/woven vinyl wear surfaces, increased area rug sales and exhibitors using VR and digital visualization tools to promote their products.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Focus On Leadership: Paul De Cock plans to bring fresh energy to Mohawk’s flooring business - Feb 2019
Publisher Kemp Harr interviews Paul De Cock about moving with his family to the U.S. after being named the new president of Mohawk Flooring North America in November, as well as the differences between running a business in the U.S. vs. Europe.
Publisher Kemp Harr reviews highlights from the winter shows and proposes a new venue for Surfaces. In conjunction with the winter shows, several companies, such as Armstrong and the NWFA, have ushered in new focuses and consumer campaigns.
Contributing editor Keith L. Wlosek highlights how his firm, CallisonRTKL, incorporated flooring with a warm ambience, such as Parterre’s Ingrained and Vertu LVT and Patcraft’s Action Planks Color Pop carpet tile, in their design of Bowlero bar.
Editor Jessica Chevalier spotlights Tish Flooring, an independent flooring retail based in Indianapolis, with unique marketing techniques that include amassing an intensive digital marketing plan and visiting customers at their homes with samples.
Contributing editor Scott Carothers reviews retail and contractors, including Visalia Ceramic Tile, Tile Studio, National Tile Contractors Association and Installations by Alex, that use apprenticeship programs to fight the installation crisis.
Contributing editor Christine B. Whittermore covers examples of the value members of the flooring industry can generate from using social media tools like Facebook groups, YouTube channels, Google Analytics, Pinterest, Instagram and Twitter chats.
Contributing editor Lew Migliore reviews the pros and cons customers should know about the different products that can take on a wood-look, including solid or engineered hardwood, rigid or flexible LVT, laminate, porcelain tile and sheet vinyl.
Contributing editor Dave Stafford discusses how a successful installation is not determined by just the quality of the products, but also managing expectations and being a good middleman between the mill rep and client when problems occur.
Editor Beth Miller interviews flooring retailers, Ed Keller, Christina Burns, Pat Molyneaux and Stacey Pape, about the new merchandising strategies, such as lifestyle-oriented displays and online promotions, they use to engage customers..