Editor Jessica Chevalier writes about the rapidly growing residential LVT market, looking at consumer demand, selling strategies, elevating the category, product trends and issues relating to supply constraints dogging the industry.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Focus on Consumer Credit: Stakeholders say consumer credit financing can boost sales up to tenfold - Oct 2021
Editor Jennifer Bardoner takes a look at retailer consumer credit programs in terms of how they build both sales and loyalty, and reports on consumer credit strategies, including those offered by leading flooring manufacturers.
Publisher Kemp Harr discusses the economic impact of labor issues, raw material constraints and price increases, and also takes a look at AHF Products’ acquisition of American OEM and Starnet’s decision to cancel its meetings.
Publisher Kemp Harr interviews Richard Friedman, CEO of commercial contractor DFS Flooring, about his background in South Africa, his journey toward commercial contracting, his recent acquisition of Diversified and his strategies for success.
Editor Jessica Chevalier speaks with Paula Anderson, president of Sterling Carpet One, which operates out of three locations across North Dakota and Minnesota, including the decision to purchase the business in 2009 and expansion strategies.
Contributing editor Sandy Smith discusses the importance of being a “learning organization” and how leaders must lead in learning, and offers a set of key questions to help gain insights into the value of being a lifelong learner.
Contributing editor Dave Stafford details the different skill sets in sales and project management, the importance of precise project details, the right way to start a project and comprehensive tips for success.
State of Sustainability 2021: The trend toward holistic and expansive sustainability strategies - Aug/Sept 2021
Editors Darius Helm and Jessica Chevalier take a look at sustainability progress in flooring over the last year and offer updates on the leading flooring producers and related associations, as well as an update on the U.S. Green Building Council.
Made in the USA: Hard Surface—U.S.-based hard surface flooring production is growing amid tariff and supply chain challenges - Aug/Sept 2021
Editor Jessica Chevalier report on the growth of U.S. flooring manufacturing, led by LVT but also including ceramic tile and hardwood, addressing pros and cons, pricing implications and challenges in terms of labor.
Recycling: Carpet & Resilient—While carpet’s recycling journey continues, resilient’s is just beginning - Aug/Sept 2021
Editor Darius Helm offers an overview and update on the state of carpet recycling and its stewardship through CARE (Carpet America Recovery Effort), and also reports on the unique challenges facing the reclamation and recycling of vinyl flooring.