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Contributing editor Irene Williams writes about the importance of TikTok and other short-form video platforms as a means of reaching and engaging with younger generations, and also offers a primer on how to get involved.
Contributing editor Paul Friederichsen discusses the role of branding in the flooring industry, including how to build up brand appeal and successfully market it, the importance of trust, and also offers tips on achieving brand culture success.
Michael Martin, president and CEO of the National Wood Flooring Association, discusses hardwood’s environmental benefits and provides a range of key environmental metrics for hardwood compared to other flooring categories.
Case studies of several senior living projects around the country include project and architect information, as well as flooring information, including manufacturers, product categories, collections, styles and colors.
Editor Jessica Chevalier takes a close look at the ceramic tile market in the U.S., including market conditions, hurdles to success, raw material update, trends and highlights from the leading manufacturers and suppliers.
Editor Jennifer Bardoner analyzes Shaw’s recent consumer survey, including an update on the selling process, different shopping personas and the importance of the retail sales associate, as well as key questions for retailers to consider.
The Floor Focus team presents its review of the annual Las Vegas flooring show, including a comprehensive trends report and reviews of hundreds of products from over 50 leading manufacturers and suppliers to the U.S. market.
Publisher Kemp Harr discusses the economy and the state of the flooring industry, notes some key product trends from Surfaces, and ends with a tribute to Mark Clayton, an industry veteran, most recently heading up Mannington’s Phenix carpet business.
Publisher Kemp Harr interviews Sergio Narváez Garza, CEO of Grupo Lamosa’s ceramics division, about his background and expertise, challenges in the tile market, the shortage of skilled installers, and more.
Christi Johaningmeyer, a founding principal of Architextures SP, discusses her firm’s design of the new headquarters of Flooring Systems, Inc., including how flooring from firms like Bentley Mills and J+J Flooring helped achieve its design vision.