Fiber Focus: TruSoft - November 2012
Publisher Kemp Harr interviews Dixie's Paul Comiskey and Tuftex's Bob Burton about Invista's new ultra-soft fiber, Stainmaster TruSoft. The two firms have an exclusive on the product for the first year.
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Publisher Kemp Harr interviews Dixie's Paul Comiskey and Tuftex's Bob Burton about Invista's new ultra-soft fiber, Stainmaster TruSoft. The two firms have an exclusive on the product for the first year.
Contributing editor Sonya Jennings discusses the use of new and traditional marketing strategies with independent flooring retailers, including Phil Shrimper of JP Flooring, Jeff Macco of Macco's Flooring, and Steve Brannen of Carpet King/Flooring Expo.
Contributing editor Ruth Simon McRae reviews this year's Cersaie show, held annually in Bologna, Italy. The global ceramic show, which reported a 20% increase in attendance to 100,000 visitors, featured 900 exhibiting companies from 33 countries.
Publisher Kemp Harr discusses Mohawk's acquisition of Pergo, which has made Mohawk into the dominant global laminate producer, and also weighs in on whether wool fiber can gain share in the U.S. carpet and rug industry.
Deborah Elliott, co-founder of ID Studios, describes the A&D firm's approach to its design of San Diego's Thomas Jefferson School of Law, an approach that incorporated the surrounding natural environment and coastal culture.
Publisher Kemp Harr interviews Jeff Buttitta, president of Tarkett North America, about everything from Tarkett's brand strategy for its diverse flooring operations to its recent acquisition of Tandus, one of the leading commercial carpet mills.
Editor Brian Hamilton profiles Ambassador Floor co., a retailer based in Chesterfield, Missouri whose unique selling system includes not putting prices on products to encourage potential clients to connect with sales staff.
Editor Darius Helm breaks out and analyzes this year's survey of top designers. The survey covers everything from top projects, new markets and hot products to designers' priorities and top problems, along with favorite flooring manufacturers.
Publisher Kemp Harr puts together testimonials, historical essays from founding members, photos, timelines and focus pieces to illustrate Starnet's impact on the commercial flooring industry over the last two decades.
Editor Brian Hamilton takes a look at the domestic hardwood market, covering statistics and trends, as well as highlights from leading distributors and manufacturers, along with a report on retailers.