Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier takes a close look at the area rug business, focusing on how ecommerce is impacting the industry. The article also examines price points and marketing strategies, including those using multimedia.
Publisher Kemp Harr reviews this year's Greenbuild show, held in San Francisco in mid November. The report on the leading green building show includes highlights from several key flooring producers and an overview of the conference.
Contributing editor Ruth Simon McRae reports on this year's Healthcare Design Conference, held in Phoenix, Arizona in early November, including highlights from key flooring manufacturers.
Editor Jessica Chevalier puts together images and text on product introductions for Surfaces 2012, featuring dozens of the top flooring producers in every flooring category.
Publisher Kemp Harr, referencing the presidential election, points to the need for compromise in order to move forward as a nation, and also discusses how to balance technology at retail and reflects about the holidays.
Sally Dinsmoor of Sally Dinsmoor Design discusses the design of Bikini Joe's, a sports bar and grill, and how a "borderline tacky" aesthetic guided the design. Flooring elements include Centiva vinyl tile, Daltile porcelain tile and Mohawk Carpet tile.
Editor Brian Hamilton profiles Residential Design Services, an Anaheim, California based retailer with eight locations and 25 years serving the industry. Part of the secret to its success comes from a diverse product offering that goes beyond flooring.
Contributing editor Frank Hurd talks about what carpet retailers can learn from successful auto dealers, including how to build and maintain customer loyalty and how to build long lasting relationships.
Editor Darius Helm takes a close look at the state of the independent floorcovering retailer. The article includes an analysis of the housing market, updates from top retailers, builder contractors and buying groups, and the annual Top 100 list.
Contributing editor Sonya Jennings interviews three residential interior designers—Joe Tice, Robert Wright and Jennifer Dumoulin—each covering different parts of the nation, about what's hot in residential flooring.