Seven steps to commercial success: Contractor's Corner
June 2015—Contributing editor Dave Stafford offers a roadmap to success for contract dealers, covering brand creation, clientele, sales people, product sales, service and profit making.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Longer and wider board boost sales but also present challenges
Wood Cuts, June 2015—Brett Miller, vice president of education and certification for the NWFA, writes about the trend toward longer and wider hardwood boards, and he also delves into some of the challenges inherent in these larger formats.
Annual Report 2015: State of the industry and floor category reports
May 2015—Floor Focus' editorial team, along with analysis and statistics by Market Insights LLC, breaks down the flooring industry's 2014 results. The report includes a statistical overview as well as indepth reports on all six major flooring categories.
Coverings 2015 Highlights: Florida Tile, Del Conca, Crossville, Imola and more
May 2015—Senior editor Calista Sprague reviews the 2015 Coverings show, reporting on trends and product highlights from Crossville, Florida Tile, Ragno, MS International, Del Conca, Sicis, Imola Ceramica, Atlas Concorde, Marazzi and Florim USA.
Engineered Floors: The story behind the mill's unprecedented growth
May 2015—Publisher Kemp Harr writes about how Engineered Floors was launched just six years ago, describing its carpet strategies, Bob Shaw's leadership, and its cutting edge technologies, including its Oerlikon extrusion equipment.
Retailers are winning by default: Advertising & Branding
May 2015—Industry analyst Santo Torcivia of Market Insights reports on the issue of branding in flooring and how, despite efforts from firms like Mohawk, Mercier and Mirage, retailers generally fare better than manufacturers in terms of brand visibility.
Nebraska Furniture Mart, contract dealers and direct sales: Strategic Exchange
May 2015—Publisher Kemp Harr reports on Nebraska Furniture Mart's new giant Texas store, and he discusses sluggish first quarter business activity, and also offers the commercial contractor's perspective on direct selling.
DLR Group's University of Nebraska arena project: Designer Forum
May 2015—Melissa Lindberg, interior designer, DLR Group, writes about her firm's work on a new arena to house the University of Nebraska Husker basketball, concerts and events, using terrazzo, carpet tile from Interface and J+J, and Interceramic tile.
A.J. Rose Carpets & Flooring: Best Practices - May 2015
Editor Jessica Chevalier profiles A.J. Rose Carpets & Flooring, a Massachusetts based retailer that is family owned and operated. The firm, which does both residential and commercial work, has embraced digital advertising and seen its business grow.
Unique challenges of hospitality flooring installation: Flooring Forensics
May 2015—Contributing editor Lew Migliore offers insights into hospitality flooring installation through a range of examples, including the unique problems that come with hospitality carpet applications.