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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Editor Jessica Chevalier reaches out to several of the industry's most storied brands to learn more about the current approach to brand building. Manufacturers admit there's too much to do, discuss brand name value and advise on authenticity.
Publisher Kemp Harr provides an update from Cersaie, the largest ceramic and porcelain tile show in the world. Updated hardwood-look tile, inkjet printed Venetian terrazzo and textured fabric looks were among the introductions.
Publisher Kemp Harr reports on meetings by Starnet, the National Floorcovering Alliance and CCA Global's FloorExpo, and also discusses the attempt to eliminate discount terms on carpet and takes a look at Engineered Floor's acquisition of Beaulieu.
Christopher Evans recounts the rich history of the Driskill Hotel. The renovation project's primary goal was to evoke an emotional response through the use of elements like jewel-patterned carpets and a map incorporated into the guestroom carpet.
Editor Jessica Chevalier covers the story of Julie and Don Herndon, owners of Classic Wood Flooring in Melbourne, Florida, and their commitment to their employees, their community and their customers.
Contributing editor Sam Allman examines traditional ideas about the American Dream and its limitations, then details a new mandate for achieving the American Dream in the 21st century, focusing on vision, responsibility, communication and integrity.
Contributing editor Dave Stafford offers advice on ending 2017 on an upswing. He asks contractors to review their proposals and strategies, plan for next year's business, promote business through gift giving and show appreciation to employees.
Echo Lattner, studio director for Design Atelier, believes designers are responsible for creating an experience for clients where flooring reflects the location. She chooses products that possess a local and traditional flare.
Editor Jessica Chevalier discusses the impact other wood-look products are having on the hardwood flooring category and the challenge consumers are experiencing in differentiating between the two, creating the need for greater education efforts.
Editor Beth Miller reaches out to healthcare designers for a look into the design elements in demand in the industry, comparing them to the needs of the patient, and the role that flooring continues to play a huge role in the patient experience.