Tuftex, Anderson Combine in New Display Program
Dalton, GA, Feb. 8, 2011 -- Shaw divisions Tuftex Carpets and Anderson Hardwood are collaborating to bring Shaw Design Center retailers an exclusive new display program called Color Coordinates.
The program offers 14 different carpet styles in 48 common colors and 16 hardwood styles in a variety of colors that coordinate with the carpet offerings.
According to Tuftex Vice President of Marketing Bob Burton, Tuftex is focused on elevating the brand with retailers and offering more in-depth support tools.
“The Color Coordinates program is designed to be a one stop carpet and hardwood selection destination for the consumer,” said Burton.
“The system attracts consumers with an impressive presence, complete with high-end finishes like molding and lighting, and makes it easy for retail sales professionals to up-sell the consumer.”
Color Coordinates includes mature tones that range from warm beige and soft gray to mossy green and rich chocolate.