Rethink and Retool Your Business - 08 Guide
Worried that the economy and the retail front are changing? Stop worrying, they’re always changing.
Floor Focus Magazine
Visual, Insightful, Trusted Resource
Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Learn to Talk About Color/Texture - 08 Guide
Color is often a major stumbling block in the flooring sales transaction. Make sure your customers know that you recognize the flooring is a fashion item.
Making Money With Carpet - 08 Retailers' Guide
As a professional in the flooring business, it is often difficult to gauge how much change has occurred in a five year period.
Making Money With Resilient - 08 Retailers' Guide
Resilient used to be considered a cheap alternative for shoppers on a budget. Not anymore.
Making Money With Laminate - 08 Retailers' Guide
Try to avoid positioning laminate flooring as an inexpensive alternative. Customers will think it’s inferior. And they’ll think it isn’t real.
Making Money With Ceramic - 08 Retailers' Guide
Ceramic and porcelain tile use here in the U.S. has tripled in the last 12 years. Consumers are drawn to its natural elegance, not to mention its durability.
Making Money With Hardwood - 08 Retailers' Guide
Your customer comes in looking for a wood floor. Are you prepared to introduce her to the world of traditional species like oak and maple, and also the increasing popular exotics?
Making Money With Area Rugs - 08 Retailers' Guide
Pick a floor. Any floor. It can probably use a rug. Area rugs pull any room décor together.
2007 Retail Display Awards - November 2007
How a product is displayed often plays a major role in whether or not it is sold.
Focus 100 Retail - November 2007
After years of strong growth, thanks in large part to the most robust housing market in history, conditions have gotten tough in the residential flooring business.