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Christopher Evans recounts the rich history of the Driskill Hotel. The renovation project's primary goal was to evoke an emotional response through the use of elements like jewel-patterned carpets and a map incorporated into the guestroom carpet.
Editor Jessica Chevalier covers the story of Julie and Don Herndon, owners of Classic Wood Flooring in Melbourne, Florida, and their commitment to their employees, their community and their customers.
Contributing editor Sam Allman examines traditional ideas about the American Dream and its limitations, then details a new mandate for achieving the American Dream in the 21st century, focusing on vision, responsibility, communication and integrity.
Contributing editor Dave Stafford offers advice on ending 2017 on an upswing. He asks contractors to review their proposals and strategies, plan for next year's business, promote business through gift giving and show appreciation to employees.
Echo Lattner, studio director for Design Atelier, believes designers are responsible for creating an experience for clients where flooring reflects the location. She chooses products that possess a local and traditional flare.
Editor Jessica Chevalier discusses the impact other wood-look products are having on the hardwood flooring category and the challenge consumers are experiencing in differentiating between the two, creating the need for greater education efforts.
Editor Beth Miller reaches out to healthcare designers for a look into the design elements in demand in the industry, comparing them to the needs of the patient, and the role that flooring continues to play a huge role in the patient experience.
Galleher's Jeff Hamar, Southern Diversified Distributors' Maybank Hagood and Herregan's Craig Folven weigh in on topics such as entering into new product categories, private labeling of products and leveraging social media in distribution.
Publisher Kemp Harr offers an overview of key economic indicators and the impacts of events like the Houston floods, and also weighs in on Armstrong's new consumer ad and discusses the growth of polished concrete.
Publisher Kemp Harr interviews Meena Krenek, design director for Gensler's Atlanta office, about her design origins. Krenek also discusses design's ability to transform company culture and clients who are willing to push the boundaries.