Today's Flooring News

Keep up to date with the most recent news in the flooring industry. Today's News...As it happens! We update this news several times a day so you can stay connected.

AHF Introduces U.S.-Made LVT Line Under Armstrong Brand

Mountville, PA, July 11, 2023—AHF Products has introduced a U.S.-made luxury vinyl line, Armstrong Flooring’s American Personality PRO.

HGTV Is Driving Same-ness and Boredom in Interiors

Washington, DC, July 11, 2023-"If you’ve ever watched a home makeover show on HGTV, you know the key ‘before’ sequence. It’s when the camera critically pans over the house and the host points out everything that needs to be fixed. The decor? Cluttered. The paint? Cringe. The overall takeaway is that the home is an utter embarrassment and needs a total overhaul before anyone of taste would consider putting a doormat out front,” reports the Washington Post.

Diverzify Adds Apex Group & Corporate Floors

Atlanta, GA, July 10, 2023-Diverzify, which specializes in commercial flooring installation and interior services, has announced that Apex Group and Corporate Floors have officially joined Diverzify’s network of brands, effectively elevating the enterprise’s surface care and facility services to a national offering available at all of Diverzify’s 50+ locations.

Residential Rent Rates Declined 1% YOY in May

Washington, DC, July 10, 2023-Nationwide, rents declined 1% from a year earlier in May-the largest drop since 2020- as a building boom increased supply and economic uncertainty cooled demand, reports Redfin.

Advanced Flooring Tech. Completes First Training Session

Rockwell, TX, July 10, 2023-Advanced Flooring Technologies (AFT) has completed its first two-week session of a new 3-Phase Installer Course developed by Robert Varden for new installers.

Texas Home Community to be Built with Near Zero-Carbon Cement

Round Top, TX, July 10, 2023—Eco Material Technologies and Hive 3D have announced what they claim is the first community of homes built using additive construction with near zero-carbon cement, reports Daily Commercial News.

Average U.S. Mortgage Rate Hits Highest Level Since November

New York, NY, July 7, 2023-"The average long-term U.S. mortgage rate climbed to a new high for the year this week, pushing up borrowing costs for homebuyers already facing heightened competition in a housing market short on homes,” reports the Associated Press.