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Contributing editor Irene Williams discusses TikTok, a hugely popular short-form video app that has turned into a key platform for influencers, and also offers readers a range of tips on how to improve social video content.
Contributing editor Paul Friederichsen writes about the extent to which consumers prioritize green products, including how the pandemic has influenced their views, and also discusses retailer strategies, including key success factors and useful tips.
Contributing editor Sam Allman discusses the power of independent will to govern decisions, as well as how little daily decisions of relatively minor consequence can be just as important as major life and business decisions.
Editor Darius Helm provides the results of Floor Focus’ 25th annual national retailer survey, including sales and earnings data, product trends, business challenges, and favorite flooring producers across all six major flooring categories.
Editor Jessica Chevalier reports on the retail sector of the commercial market, interviewing leaders in the architect and design community about the evolution of store design and how retailers are developing and disseminating their brand messages.
Editor Meg Scarbrough discusses with retailers how consumers have been drawn into the waterproof flooring category, the role of consumer education and different retailer strategies for making the most of the category.
Editor Meg Scarbrough reaches out to national retailers to find out about how they are competing with direct Internet retailers, including how they’re developing their digital presence to promote their service and product knowledge.
Editor Meg Scarbrough speaks with leading flooring producers about changes in the workplace wrought by Covid and how corporate spaces are being redesigned to accommodate the varied ways employees are doing their jobs.
Contributing editor Santo Torcivia takes a deeper look at channel conflict management in flooring distribution, the outlook for the future, and how innovation and creativity could be key in helping companies stand out in the challenging environment.
Editor Jessica Chevalier provides an update on the sports flooring market, which includes a range of hardwood, resilient and turf applications for indoor and outdoor sports, through discussions with key manufacturers.