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Morgan Sykes Jaybush, creative director of Omgivning, writes about his firm’s design of a California resort, including how tile from Daltile and Arto Tile and rugs from Nourison, Potocco and Lemieux et Cie helped achieve the design vision.
Editor Jessica Chevalier profiles South Dakota’s Thornton Flooring + Design Center, including how it got its start in 1982, how it has grown since then, its offering, its use of new digital technologies and its strategy for building a strong team.
Contributing editor Paul Friederichsen writes about the challenges of marketing flooring, and he offers useful charts on flooring’s rank among other home improvements, sales gestation periods by product category, issues relating to tariffs and more.
Contributing editor Irene Williams writes about the shift from an “attention” to an “intention” economy and its implications, and she offers marketing tips as guidance and also reports on the best way to get help from AI.
Contributing editor Ryan Fasan writes about what has driven innovation among Spanish tile producers and the resultant technologies, from greener kilns to waste and water recovery to lowering emissions, and makes a case for ceramic’s sustainability.
Flooring industry sales fell 4% in 2024 as residential demand dropped nearly 8% and commercial growth stalled. Resilient flooring rose slightly, while categories like hardwood and carpet declined. All eyes now turn to a volatile but hopeful 2025.
Multifamily flooring faces shifts as developers balance cost and resident experience. Repairs now often target planks instead of full replacement. Suppliers must deliver on promises and offer design expertise to meet evolving needs amid a flat 2025 market outlook.
Flooring tech is revolutionizing efficiency and sales. From AI-powered estimating to digital marketing, top tools boost accuracy, speed, and customer experience. Stay ahead by adopting these game-changing flooring software solutions today.
Editor Jennifer Bardoner reports on the annual show, held this year in Charlotte, North Carolina, including product trends along with highlights from AHF, Preverco, Kährs, Somerset and Boen, Mirage, Bjelin, Mullican, Mercier, Johnson Hardwood, Lauzon, BTP Floors, MP Global and Industparquet,
The 27th annual Starnet Design Awards once again showcased excellence in design and installation for commercial flooring projects across North America. This year’s entries set a new benchmark for creativity and execution. See who won and learn about the projects.