Brand Focus: Karastan – December 2024
Editor Darius Helm delves into the history of the flooring industry’s oldest and most storied high-end brand, Karastan, from its inception in 1926 to its current strategy and focus, and how it remains relevant.
Floor Focus Magazine
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Recent Floor Focus Magazine feature articles in chronological order with a 60 day delay. Use the search bar at the top to find specific articles or content. To subscribe or order back issues online, use the Subscribe link under the Floor Focus tab in the menu bar. Contact us if you need information on reprints.
Strategic Exchange: With the election behind us, businesses are anxious to move forward – December 2024
Publisher Kemp Harr?talks about Trump’s election win and how it has boosted business optimism and markets, and also discusses consolidation across flooring channels, and the advantages for large retailers as scale drives performance in a soft market.
Designer Forum: A lodge renovation rests on finishes that echo its natural surroundings – December 2024
Marcio Decker, principal interior designer and lead creative for Aspen Leaf Interiors, explains the transformation of the Palisades Tahoe Lodge into a modern alpine retreat, blending Olympic Valley’s natural beauty with sophisticated, durable design.
Best Practices: USA Flooring – December 2024
Editor Jessica Chevalier profiles North Carolina-based USA Flooring and speaks with its leadership—president Kris Lloyd and general manager Fred Black—about how this five-location flooring retail business innovatively approaches problem-solving.
Tile Files: The season’s five key tile trends – December 2024
Cristina Faedi of Ceramics of Italy highlights top tile trends for 2024, where artistic design meets technical innovation. Learn how sustainability, bold aesthetics and advanced performance are shaping the future of ceramic tile.
Marketing Minute: Prioritizing brand cultures amid consolidation – December 2024
Contributing editor Paul Friederichsen looks ahead to the coming year and discusses how, despite the challenges ahead, executive leadership can ensure success by prioritizing brand culture and consolidation.
Social Savvy: Social media trends to implement in 2025 – December 2024
Contributing editor Irene Williams outlines some of the top trends that companies should lean into as they develop their marketing plans, including incorporating AI, apps and educational content.
Top 100 Retail: Following a second year of declines, residential dealers expect 2025 to move the market back into positive territory – November 2024
Editor Darius Helm reports on the state of the residential flooring market, with updates from top retailers and buying groups, a list of the top 100 retailers with estimated revenues, product trends, and a report on the state of home center business.
Hospitality Report 2024: With its need to look refreshed, hospitality presents a lot of opportunity for flooring providers - November 2024
Editor Jessica Chevalier reports on the hospitality segment, including the latest numbers and an overview of the market, along with sections on soft surface, resilient flooring, porcelain and hardwood, along with trends and a sustainability sidebar.
Kitchen & Bath Market: Kitchens and baths offer add-on business opportunities and good returns, and are often the starting point of home renovations – November 2024
Editor Jennifer Bardoner reports on the diversification of flooring retailers into the kitchen and bath market, including sections on spends and margins, design concepts, trends, contracting timelines and the outlook for the market.