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Contributing editor Sharon La Riviere discusses how to measure metrics and analyze results, as well as following social media trends and how to prepare insights and craft a social media marketing strategy.
Contributing editor Paul Friederichsen writes about the importance of maintaining marketing during an economic slowdown, adapting to survive and prosper, and how to craft a practical marketing and advertising approach.
Michael Martin, president and CEO of the National Wood Flooring Association, discusses hardwood’s high demand among homeowners, how hardwood adds value to the home and the importance of educating RSAs on the value and benefits of wood flooring.
Jennifer Tart Thompson, vice president of Corgan Associates, highlights some of her favorite floorcoverings, including Concept Surfaces’ Fuse ceramic collection, Shaw Contract’s Collective carpet collection and Shaw’s Coretec LVT.
Floor preparation is key to successful installations, and floor prep manufacturers have been rolling out solutions at a rapid pace in recent years. Editor Darius Helm takes a look at how products are greener, cleaner and work faster than ever.
Editors Darius Helm and Jennifer Bardoner offer an indepth report on the residential flooring market, including the updated list of top 100 retailers, a buying group report, and highlights from a dozen of the leading flooring retailers.
Editor Jessica Chevalier reports on the hospitality sector, featuring highlights from leading suppliers, including Shaw Contract, HMTX, Durkan, Dal-Tile, Crossville, Tarkett Hospitality, Milliken, Bloomsburg, Brintons, OW Hospitality and Emser.
Editor Jennifer Bardoner reports on the state of the multifamily market, covering activity levels, forecasts for 2023 and beyond, emerging multifamily models, price points, product selections, trending looks and acoustical considerations.
Publisher Kemp Harr reviews the Cersaie tile show, held annually in Bologna, Italy since the early 1980s, including statistics from the show and the industry itself, along key trends.
Publisher Kemp Harr discusses the state of the flooring industry and offers suggestions for retailer strategies, and he also reports on Nebraska Furniture Mart’s new Anso Gallery and a Marazzi tour during Cersaie in Sassuolo, Italy.