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Contributing editor Paul Friederichsen writes about ‘business-to-people’ marketing, including how to reach consumers as individuals, reaching consumers through influencers and additional ways of marketing to people.
Editor Jessica Chevalier reports on the state of the public space sector, including a definition of the sector, the performance requirements of flooring and flooring selection, with input from Mohawk, Interface, Shaw, Crossville, AHF and Mannington.
Editor Jennifer Bardoner discusses new product introductions from Shaw, Mohawk, Engineered Floors, The Dixie Group, AHF Products, Mannington and Tarkett, followed by reports on another 20 major flooring producers.
Editor Darius Helm provides an indepth report on the mainstreet commercial market, which is served by residential flooring dealers. The report covers the size and state of the market, as well as key trends, along with highlights from the big players.
Editor Darius Helm reports on developments in merchandising and showroom strategies, including the importance of aligning in-store and online programs, with reports on new merchandising systems from buying groups and manufacturers.
Editor Jennifer Bardoner reports on the latest developments in underfloor, adhesive and backing systems, with updates from MP Global, UTT, Foam Products, Leggett & Platt, Schönox, Schluter, Ardex and Sika.
Publisher Kemp Harr takes a look at the state of the residential market, including how the U.S. is still short five million homes and how half of existing homes are over 50 years old, and he also discusses sustainability in LVT products.
Publisher Kemp Harr interviews Elizabeth Hurley, vice president of retail and national accounts for Shaw Industries, covering her background, which includes tenures at Interface, Allsteel, Kimball and Tarkett, and what she brings to her new role.
Sharon Ross, account manager at CFS Interiors, writes about providing customized finishes at a senior living center in Cedar Rapids, Iowa, which included LVT by Shaw, Patcraft and Milliken, carpet tile by Interface and Tarkett, and tile by Emser.
Editor Jessica Chevalier profiles Honolulu, Hawaii-based American Floor & Home, Bougainville Flooring Superstore and Hawaii Flooring Solutions, headed up by Daniel Arita. In 2013, the firm sold its business to its employees through an ESOP.