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Contributing editor Paul Friederichsen discusses the importance of marketing plans and strategies, and he offers a comprehensive primer on how to develop a successful marketing plan, including goals, tactics and a six-point checklist.
Contributing editor Irene Williams offers insights into the value of email marketing, new sending requirements and a range of email tactics, including graphics, timing, segmentation, personalization and automation.
Contributing editor John Forbes, director of manufacturer services for the National Wood Flooring Association takes a close look at hardwood refinishing, including which veneer types and thicknesses can be refinished and the value of the service.
Shaw Contract’s Reesie Duncan, Royce Epstein and Stacey Gerbman from Mohawk Group, Arnavaz Barshan from Mohawk’s Durkan, Kelly Simcox from Interface, and Terry Marchetta from Mannington weigh in on 2024 design and color trends.
Editor Darius Helm reports on the state of the market, including updates from Shaw, Mannington, Engineered Floors, Mohawk, CFL, HMTX, IFC, Novalis, Interface, AHF Products, MSI Surfaces, Tarkett.
Editor Jessica Chevalier offers an indepth report on the residential broadloom business, covering market performance, trends, targeting the consumer and boosting builder relationships, along with a fiber update and highlights from key producers.
Editor Jennifer Bardoner reports on the multifamily market, including construction outlooks, the growing build-to-rent market, product selections, the state of renovations and inflation’s impact on vacancy rates, new construction costs and more.
Editor Jennifer Bardoner takes a look at the role of profiles in the design process, including updates on key producers, including Küberit, Tarkett and Schluter.
Publisher Kemp Harr reports on Domotex, held annually in Hannover, Germany, including trends at the show and updates from Unilin, CFL, Kronospan, Gerflor and Huali.
This year’s winners, ranging in age from 25 to 39 and coming from all over the country, are: Daniel Arita, Drew Barber, Noah Boek, Dustin DeGreef, William Huckaby, Kristin Rae Giebler, Adam Zuur, Steven Skutelsky, Cecil Ward and Jeffrey Patenaude.