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Editor Jessica Chevalier profiles Lippert Flooring & Tile, a 70-year-old commercial contracting business that is family owned and operated, and takes a look at how the firm continues to succeed despite the ups and downs of the market.
Contributing editor Christine Whittemore offers key guidelines and suggestions for how to approach social media, including ideas for Google My Business, YouTube videos, Facebook Live.
Contributing editor Sam Allman discusses the pros and cons of justice and mercy in the context of the accountability of staff and associates, including the value of failure as a learning tool.
Contributing editor Dave Stafford writes about the value of firms understanding their geographical markets, with plenty of details and examples, as well as strategies for soliciting feedback to more effectively compete.
Editors Darius Helm, Beth Miller and Jessica Chevalier, with statistics provided by Market Insights LLC, analyze the state of the economic climate and its implications in the housing and flooring markets. The industry has grown by 5.1% during 2019.
Editor Jessica Chevalier covers how design expectations in educational environments, specifically K-12, have changed to include spaces that promote hands-on learning. Educational spaces are now expected to be tools in the learning process.
Editor Beth Miller interviews three building contractors, Germaine Castro, Francis Maasland and Doug Davis, to get their thoughts on the housing market, the labor shortage, the use of hard surface versus soft and the housing market.
Editor Beth Miller covers trends from Coverings 2019, including encaustic tiles, emphasis on the color blue and varying tile scales. This year, Coverings partnered with Clean the World to build and donate custom tiled doghouses to local shelters.
Publisher Kemp Harr covers the U.S.’s shifting preference toward LVT. In response, the Tile Council of North America and the National Wood Flooring Association are taking steps to shine a light on LVT’s more bold advertising claims.
Publisher Kemp Harr interviews Tim Baucom, president of Shaw Industries, about his journey from engineering to the c-suite at Shaw. In an ever-evolving market, Baucom focuses on developing a stable family of customers and employee retention.