Floor Focus

Floor Focus gives you trusted flooring industry insights, updates, events and more.


  • Contractor’s Corner: The importance of client references and referrals – April 2026
    By Dave Stafford Sometimes, a “silver bullet” is what is needed to close that important deal or give you that extra edge when the buyer’s decision is…
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  • Strategic Exchange: The Iran conflict has obscured the residential outlook for 2026 – April 2026
    Quarter one for 2026 has been a blur due to all the travel. When the year began, we were hoping for some relief in the residential remodel…
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  • Focus of Leadership: Ken Walma love the mechanics of business – March 2026
    Mohawk’s Ken Walma discusses leadership, flooring industry growth and his transition from Big Ass Fans to Mohawk’s North America business. The executive shares insights on retail partner-ships,…
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  • Ceramic Tile Report 2026: For ceramic, the headwinds won’t stop blowing – March 2026
    The U.S. ceramic tile market remained challenged in 2025 as Dal-Tile, Crossville, MSI, Florim and Stonepeak navigated tariffs, labor shortages and slowing housing demand while investing in…
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  • Fuse Alliance at 20 Years: From Re:Source roots to an independent future – March 2026
    Fuse Alliance celebrates 20 years of growth as a leading network of independent commercial floor-ing contractors, tracing its roots from Interface’s Re:Source program to a dealer-owned organiza-tion…
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  • Senior Living: A&D Panel: Four interior architects weigh in on flooring-related topics in the senior living space – March 2026
    Senior living flooring demand is growing as designers prioritize safety, comfort, maintenance and wellness. LVT, carpet, porcelain tile and biophilic design are shaping spaces for Baby Boomers…
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  • Women in Focus: These trailblazers have shaped the flooring industry’s past, present and future – March 2026
    Floor Focus spotlights women shaping the flooring industry, from manufacturers and designers to retailers and entrepreneurs. Industry leaders share insights on leadership, career growth, challenges and the…
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  • Strategic Exchange: January started the year with positive momentum – March 2026
    Flooring sales showed early gains in 2026 despite winter weather disruptions. Coverage from Surfaces and the Abbey Carpet conference examines retail demand, Engineered Floors’ outlook, carpet’s rebound…
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  • Surfaces 2026 Review: Manufacturers put their best food forward at the year’s residential flooring show – March 2026
    Surfaces 2026 featured resilient flooring innovation, warmer wood tones, stone visuals and herringbone patterns as manufacturers showcased new products, merchandising strategies and wellness-focused flooring despite softer attendance…
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  • Best Practices: David’s Abbey Carpet & Floors – March 2026
    David’s Carpet Sales, an Abbey Carpet & Floor member, has grown into a $26M flooring business in Tennessee. Led by the Hayes family, the company balances builder,…
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