Novalis Innovative Flooring

Novalis Innovative Flooring began making Luxury Vinyl Tile (LVT) in 1984 and is now sold in over 50 countries across six continents. We make LVT for a variety of trade and retail partners, as well as for our own brands. Our products cover the gamut of styles, installation methods and applications, including residential, Main Street and commercial specified. Since our beginning, Novalis has led the LVT industry in the adoption of the highest manufacturing standards and sustainable practices to ensure a quality flooring product that is kind to the environment–both indoors and outdoors.

Focus On Leadership: Novalis’ John Wu discusses his firm and broader LVT issues - Nov 2018

Interview by Kemp Harr John Wu is the second-generation president and CEO of Novalis Innovative Flooring, one of the largest players in the global LVT market. The company, started 34 years ago by Wu...
http://www.floordaily.net/floorfocus/focus-on-leadership-novalis-john-wu-discuss...

AVA by Novalis Announces Distribution in Canada by LSI Floors

Toronto, Ontario, June 22, 2017-LSI Floors, a leader in luxury vinyl tiles and planks for high performance applications in commercial, healthcare, retail and hospitality facilities, has been chosen by...
http://www.floordaily.net/floorfocus/ava-by-novalis-announces-distribution-in-ca...

Novalis Breaks Ground on Shanghai Factory Expansion

Shanghai, China, April 29, 2019-Novalis Innovative Flooring celebrated the expansion of its manufacturing near Shanghai, China with a ground-breaking ceremony on March 28. Government officials, Noval...
http://www.floordaily.net/floorfocus/novalis-breaks-ground-on-shanghai-factory-e...

LVT Market Profile: An overview of the dynamic floorcovering category - Feb 2019

By Darius Helm With the advent of rigid products in 2013, the already ascendant LVT category entered a period of relentless growth that has generated huge opportunities and lots of enthusiasm-and a ...
http://www.floordaily.net/floorfocus/lvt-market-profile-an-overview-of-the-dynam...

Novalis Signs License with Valinge

Mooresville, NC, Oct. 30, 2013 -- Novalis Innovative Flooring has signed a license agreement with Välinge Innovation for its 5G resilient flooring technology.The agreement is part of an already e...
http://www.floordaily.net/floorfocus/novalis-signs-license-with-valinge

Novalis Recognized at Guangzhou Design Week for AVA Commercial LVF

Toronto, ON, December 21, 2015—Novalis Innovative Flooring was honored at Guangzhou Design Week in Guangzhou, China. Novalis received the Kapok Award for its AVA commercial luxury vinyl floo...
http://www.floordaily.net/floorfocus/novalis-recognized-at-guangzhou-design-week...

Novalis LVT Receives Environmental Product Declarations

Toronto, Ontario, Canada, Jan. 5, 2015 -- Novalis Innovative Flooring said two of its products have received Environmental Product Declaration certified by Underwriter Laboratories -- Novalis glue-dow...
http://www.floordaily.net/floorfocus/novalis-lvt-receives-environmental-product-...

Novalis Names Nate Hohenstein Director of Strategic Accounts

Dalton, GA, February 4, 2019-Novalis Innovative Flooring has named Nate Hohenstein as director of strategic accounts for its North American operations.  Hohenstein will be responsible for guidin...
http://www.floordaily.net/floorfocus/nate-hohenstein-named-director-of-strategic...

Novalis Completes Product Content Disclosure

Toronto, Ontario, Canada, Sept. 24, 2014 -- Novalis Innovative Flooring said it has completed its product content disclosure to the Health Product Declaration Collaborative.The collective is a volunta...
http://www.floordaily.net/floorfocus/novalis-completes-product-content-disclosur...

Focus on Rigid LVT: Transforming the resilient flooring market - Feb 2017

By Darius Helm It’s an innovative flooring solution growing so fast that it can’t be pinned down with a name. It started off as WPC, which stands for wood polymer composite (and not water...
http://www.floordaily.net/floorfocus/focus-on-rigid-lvt-transforming-the-resilie...

Valinge, Novalis Sign LVT License Agreement

Viken, Sweden, Aug. 4, 2013 -- Välinge Innovation and Novalis Innovative Flooring said they have signed a license where Novalis obtains a license on Välinge intellectual property related to ...
http://www.floordaily.net/floorfocus/valinge-novalis-sign-lvt-license-agreement

Nicole Granath Named Sustainability Manager for Novalis

Dalton, GA, August 13, 2019-Novalis Innovative Flooring recently named Nicole Granath as sustainability manager for its global operations.  Granath will be responsible for defining and guiding t...
http://www.floordaily.net/floorfocus/nicole-granath-named-sustainability-manager...

Novalis Named Official Flooring Sponsor for Shanghai Rolex Tennis Masters

Toronto, ON, November 10, 2015—For the sixth straight year, Novalis Innovative Flooring has been named the official flooring sponsor for the Shanghai Rolex Tennis Masters, one of the largest t...
http://www.floordaily.net/floorfocus/novalis-named-official-flooring-sponsor-for...

Novalis Names Self's Inc. Distributor of the Year

Toronto, ON, February 12, 2018-Novalis Innovative Flooring announced at Surfaces 2018 that Self’s Inc., a division of E.J. Welch Company, is its 2017 Distributor of the Year. Self’s Inc. ...
http://www.floordaily.net/floorfocus/novalis-names-selfs-inc-distributor-of-the-...

NeoCon 2019: This year’s show delivered new levels of design sophistication - July 2019

By Darius Helm, Ruth Simon McRae, Beth Miller and Anne Harr The hallways of Chicago’s Merchandise Mart, which hosts the annual NeoCon show, overflowed with 55,000 visitors for the 51st edition...
http://www.floordaily.net/floorfocus/neocon-2019-this-years-show-delivered-new-l...

Novalis to Begin U.S. LVT Manufacturing in Q3

Dalton, GA, January 21, 2020-Novalis Innovative Flooring announces plans to expand its LVT manufacturing footprint with the addition of its first production facility in the U.S.   Novalis h...
http://www.floordaily.net/floorfocus/novalis-to-begin-us-lvt-manufacturing-in-q3

Novalis Launches First Branded Commercial LVF Line

Toronto, ON, November 2, 2015—Novalis Innovative Flooring launched its new commercially specified luxury vinyl flooring line branded AVA at NeoCon East. AVA goes to market with 64 skus of plank...
http://www.floordaily.net/floorfocus/novalis-launches-first-branded-commercial-l...

John Wu Discusses Novalis' Progress in Opening an LVT Factory in the U.S.

May 15, 2020--John Wu, CEO with Novalis Innovative Flooring, and Kemp Harr discuss global business conditions in light of COVID-19 and the progress Novalis is making ramping up their rigid LVT U.S. ma...
http://www.floordaily.net/flooring-podcasts/john-wu-discusses-novalis-progress-i...

Novalis Wins GreenStep Asia Award for Third Straight Year

Shanghai, CN, March 30, 2016—For the third consecutive year, Novalis Innovative Flooring was honored for its work in environmentally friendly, sustainable product development by winning a Gre...
http://www.floordaily.net/floorfocus/novalis-wins-greenstep-asia-award-for-third...

Quick Named Marketing Manager for Novalis' AVA LVT Brand

Toronto, Ontario, April 27, 2017—Melissa Quick has joined Novalis Innovative Flooring as the new commercial product & marketing manager for the AVA LVT Brand. Quick will lead product and ma...
http://www.floordaily.net/floorfocus/quick-named-marketing-manager-for-novalis-a...

Novalis Secures Land to Build Second Manufacturing Facility

Toronto, ON, November 2, 2017-Novalis Innovative Flooring announced the completion of a landmark deal on October 18 with Zhenjiang City to purchase a 35–acre tract directly across from its exist...
http://www.floordaily.net/floorfocus/novalis-to-build-2nd-manufacturing-facility...

Novalis' AVA to be Included in Mindful Materials Initiative

Toronto, ON, January 24, 2018-Novalis Innovative Flooring announced that its specified commercial LVT line AVA will now be part of the design industry initiative, Mindful Materials. Mindful Materials...
http://www.floordaily.net/floorfocus/novalis-ava-to-be-included-in-mindful-mater...

Novalis Creates Elite Dealer Program

Toronto, ON, April 10, 2018-As part of its continued NovaFloor LVT growth, Novalis Innovative Flooring has established an Elite Dealer program for NovaFloor dealers who qualify. So far, over 300 deale...
http://www.floordaily.net/floorfocus/novalis-creates-elite-dealer-program

Digital Marketing: Retail: Manufacturers partner with retailers on digital marketing - June 2018

By Sonya Jennings According to consumer research conducted last year by Shaw Industries, well over 80% of consumers start shopping for flooring online. For this reason, it only makes sense for retail...
http://www.floordaily.net/floorfocus/digital-marketing-retail-manufacturers-part...

Novalis' Ava LVT to be Displayed in Chicago During NeoCon

Chicago, IL, June 6, 2017-Novalis Innovative Flooring announced that for the first time, its Ava Commercial Specified LVT would be shown during the NeoCon trade show next week. The entire line of Ava...
http://www.floordaily.net/floorfocus/novalis-ava-lvt-to-be-displayed-in-chicago-...

John Wu Discusses Novalis' Rapid LVT Growth and Service Focus for 2019

February 6, 2019—John Wu, CEO with Novalis, and Kemp Harr discuss Novalis' rapid growth in LVT as one of the leading suppliers in the business. Watch the video to see the Nova brand's new retail...
http://www.floordaily.net/flooring-podcasts/john-wu-discusses-novalis-rapid-lvt-...

John Wu Discusses Novalis' New Products for 2017

February 2, 2017—John Wu, CEO with Novalis, and Kemp Har discuss Novalis' size and scope in the global LVT business and the firm's new products for 2017. Watch the video to see Novalis' booth pr...
http://www.floordaily.net/flooring-podcasts/john-wu-discusses-novalis-new-produc...

John Wu Discusses Novalis' Plans for Global Growth in the LVT Sector

February 5, 2014—John Wu, CEO with Novalis (one of the top 5 LVT producers in the world), and Kemp Harr, discuss changes that Novalis is making in its go to market strategy. Listen to the interv...
http://www.floordaily.net/flooring-podcasts/john-wu-discusses-novalis-plans-for-...

John Wu Discusses Novalis' New Nova Floor LVT Products at Surfaces 2018

February 12, 2018—John Wu, CEO with Novalis, and Kemp Harr discuss the size, scope and growth of Novalis as well as the latest new Nova Floor products. Listen to the interview to hear more about...
http://www.floordaily.net/flooring-podcasts/john-wu-discusses-novalis-new-nova-f...

Longust To Distribute Novalis

Toronto, Canada, March 23, 2015—Hard surface distributor Longust Distributing, Inc. is now a distributor for Novalis Innovative Flooring. Longust will represent the NovaFloor and Stainmaste...
http://www.floordaily.net/floorfocus/longust-to-distribute-novalis-