Novalis Innovative Flooring

Novalis Innovative Flooring began making Luxury Vinyl Tile (LVT) in 1984 and is now sold in over 50 countries across six continents. We make LVT for a variety of trade and retail partners, as well as for our own brands. Our products cover the gamut of styles, installation methods and applications, including residential, Main Street and commercial specified. Since our beginning, Novalis has led the LVT industry in the adoption of the highest manufacturing standards and sustainable practices to ensure a quality flooring product that is kind to the environment–both indoors and outdoors.

Focus On Leadership: Novalis’ John Wu discusses his firm and broader LVT issues - Nov 2018

Interview by Kemp Harr John Wu is the second-generation president and CEO of Novalis Innovative Flooring, one of the largest players in the global LVT market. The company, started 34 years ago by Wu...
http://www.floordaily.net/floorfocus/focus-on-leadership-novalis-john-wu-discuss...

Novalis Products Earn GreenRate Level A Certification

Dalton, GA, September 13, 2021-Novalis Innovative Flooring announced the achievement of Global GreenTag’s GreenRate certification. Novalis Loose Lay Tile, High Density Core (HDC), and Glue Down ...
http://www.floordaily.net/floorfocus/novalis-products-earn-greenrate-level-a-cer...

TISE 2020 Review: Innovations in design and construction drew large crowds at this year’s national flooring expo - March 2020

By Darius Helm, Jessica Chevalier and Anne Harr Traffic was strong and the energy was high at The International Surface Event-comprising Surfaces, TileExpo and StonExpo/Marmomac-which was held from ...
http://www.floordaily.net/floorfocus/tise-2020-review-innovations-in-design-and-...

LVT Market Report: In spite of the many market hurdles, LVT had another year of double-digit growth in 2021 – Feb 2022

By Jessica Chevalier Last year was a period of push-and-pull for suppliers of LVT, with demand exceeding supply, a multitude of supply chain hurdles to overcome and loads of work to be done as suppl...
http://www.floordaily.net/floorfocus/lvt-market-report-in-spite-of-the-many-mark...

Novalis Signs License with Valinge

Mooresville, NC, Oct. 30, 2013 -- Novalis Innovative Flooring has signed a license agreement with Välinge Innovation for its 5G resilient flooring technology.The agreement is part of an already e...
http://www.floordaily.net/floorfocus/novalis-signs-license-with-valinge

LVT Market Profile: An overview of the dynamic floorcovering category - Feb 2019

By Darius Helm With the advent of rigid products in 2013, the already ascendant LVT category entered a period of relentless growth that has generated huge opportunities and lots of enthusiasm-and a ...
http://www.floordaily.net/floorfocus/lvt-market-profile-an-overview-of-the-dynam...

AVA by Novalis Announces Distribution in Canada by LSI Floors

Toronto, Ontario, June 22, 2017-LSI Floors, a leader in luxury vinyl tiles and planks for high performance applications in commercial, healthcare, retail and hospitality facilities, has been chosen by...
http://www.floordaily.net/floorfocus/ava-by-novalis-announces-distribution-in-ca...

Novalis Breaks Ground on Shanghai Factory Expansion

Shanghai, China, April 29, 2019-Novalis Innovative Flooring celebrated the expansion of its manufacturing near Shanghai, China with a ground-breaking ceremony on March 28. Government officials, Noval...
http://www.floordaily.net/floorfocus/novalis-breaks-ground-on-shanghai-factory-e...

Focus on Rigid LVT: Transforming the resilient flooring market - Feb 2017

By Darius Helm It’s an innovative flooring solution growing so fast that it can’t be pinned down with a name. It started off as WPC, which stands for wood polymer composite (and not water...
http://www.floordaily.net/floorfocus/focus-on-rigid-lvt-transforming-the-resilie...

Novalis Recognized at Guangzhou Design Week for AVA Commercial LVF

Toronto, ON, December 21, 2015—Novalis Innovative Flooring was honored at Guangzhou Design Week in Guangzhou, China. Novalis received the Kapok Award for its AVA commercial luxury vinyl floo...
http://www.floordaily.net/floorfocus/novalis-recognized-at-guangzhou-design-week...

Nicole Granath Named Sustainability Manager for Novalis

Dalton, GA, August 13, 2019-Novalis Innovative Flooring recently named Nicole Granath as sustainability manager for its global operations.  Granath will be responsible for defining and guiding t...
http://www.floordaily.net/floorfocus/nicole-granath-named-sustainability-manager...

Novalis LVT Receives Environmental Product Declarations

Toronto, Ontario, Canada, Jan. 5, 2015 -- Novalis Innovative Flooring said two of its products have received Environmental Product Declaration certified by Underwriter Laboratories -- Novalis glue-dow...
http://www.floordaily.net/floorfocus/novalis-lvt-receives-environmental-product-...

Novalis Names Nate Hohenstein Director of Strategic Accounts

Dalton, GA, February 4, 2019-Novalis Innovative Flooring has named Nate Hohenstein as director of strategic accounts for its North American operations.  Hohenstein will be responsible for guidin...
http://www.floordaily.net/floorfocus/nate-hohenstein-named-director-of-strategic...

Novalis Completes Product Content Disclosure

Toronto, Ontario, Canada, Sept. 24, 2014 -- Novalis Innovative Flooring said it has completed its product content disclosure to the Health Product Declaration Collaborative.The collective is a volunta...
http://www.floordaily.net/floorfocus/novalis-completes-product-content-disclosur...

Novalis Names Self's Inc. Distributor of the Year

Toronto, ON, February 12, 2018-Novalis Innovative Flooring announced at Surfaces 2018 that Self’s Inc., a division of E.J. Welch Company, is its 2017 Distributor of the Year. Self’s Inc. ...
http://www.floordaily.net/floorfocus/novalis-names-selfs-inc-distributor-of-the-...

NeoCon 2019: This year’s show delivered new levels of design sophistication - July 2019

By Darius Helm, Ruth Simon McRae, Beth Miller and Anne Harr The hallways of Chicago’s Merchandise Mart, which hosts the annual NeoCon show, overflowed with 55,000 visitors for the 51st edition...
http://www.floordaily.net/floorfocus/neocon-2019-this-years-show-delivered-new-l...

Novalis Named Official Flooring Sponsor for Shanghai Rolex Tennis Masters

Toronto, ON, November 10, 2015—For the sixth straight year, Novalis Innovative Flooring has been named the official flooring sponsor for the Shanghai Rolex Tennis Masters, one of the largest t...
http://www.floordaily.net/floorfocus/novalis-named-official-flooring-sponsor-for...

Novalis Provides Update on Recent Sustainability Efforts

Dalton, GA, September 16, 2021-Novalis published its inaugural sustainability report this year. The report outlines the company’s commitment to responsible manufacturing and highlights the sust...
http://www.floordaily.net/floorfocus/novalis-provides-update-on-recent-sustainab...

“Made in America” Investments: A point of pride is now a point of competition – April 2022

By Jennifer Bardoner Amid today’s tariffs and sanctions, soaring shipping costs and fragile supply chains, domestic operations offer some unique competitive advantages, and more manufacturers ...
http://www.floordaily.net/floorfocus/made-in-america-investments-a-point-of-prid...

Valinge, Novalis Sign LVT License Agreement

Viken, Sweden, Aug. 4, 2013 -- Välinge Innovation and Novalis Innovative Flooring said they have signed a license where Novalis obtains a license on Välinge intellectual property related to ...
http://www.floordaily.net/floorfocus/valinge-novalis-sign-lvt-license-agreement

Novalis' AVA to be Included in Mindful Materials Initiative

Toronto, ON, January 24, 2018-Novalis Innovative Flooring announced that its specified commercial LVT line AVA will now be part of the design industry initiative, Mindful Materials. Mindful Materials...
http://www.floordaily.net/floorfocus/novalis-ava-to-be-included-in-mindful-mater...

John Wu Discusses Novalis' Plans for Global Growth in the LVT Sector

February 5, 2014—John Wu, CEO with Novalis (one of the top 5 LVT producers in the world), and Kemp Harr, discuss changes that Novalis is making in its go to market strategy. Listen to the interv...
http://www.floordaily.net/flooring-podcasts/john-wu-discusses-novalis-plans-for-...

John Wu Discusses Novalis' New Nova Floor LVT Products at Surfaces 2018

February 12, 2018—John Wu, CEO with Novalis, and Kemp Harr discuss the size, scope and growth of Novalis as well as the latest new Nova Floor products. Listen to the interview to hear more about...
http://www.floordaily.net/flooring-podcasts/john-wu-discusses-novalis-new-nova-f...

Novalis Launches First Branded Commercial LVF Line

Toronto, ON, November 2, 2015—Novalis Innovative Flooring launched its new commercially specified luxury vinyl flooring line branded AVA at NeoCon East. AVA goes to market with 64 skus of plank...
http://www.floordaily.net/floorfocus/novalis-launches-first-branded-commercial-l...

Novalis Secures Land to Build Second Manufacturing Facility

Toronto, ON, November 2, 2017-Novalis Innovative Flooring announced the completion of a landmark deal on October 18 with Zhenjiang City to purchase a 35–acre tract directly across from its exist...
http://www.floordaily.net/floorfocus/novalis-to-build-2nd-manufacturing-facility...

Novalis' Ava LVT to be Displayed in Chicago During NeoCon

Chicago, IL, June 6, 2017-Novalis Innovative Flooring announced that for the first time, its Ava Commercial Specified LVT would be shown during the NeoCon trade show next week. The entire line of Ava...
http://www.floordaily.net/floorfocus/novalis-ava-lvt-to-be-displayed-in-chicago-...

Novalis Rolls Out Digital Passport Detailing Product Attributes

Dalton, GA, September 20, 2021-Novalis has announced the release of the first Digital Product Passport for a flooring company in North America. The Digital Product Passport can be accessed by scanning...
http://www.floordaily.net/floorfocus/novalis-rolls-out-digital-passport-detailin...

Novalis Wins GreenStep Asia Award for Third Straight Year

Shanghai, CN, March 30, 2016—For the third consecutive year, Novalis Innovative Flooring was honored for its work in environmentally friendly, sustainable product development by winning a Gre...
http://www.floordaily.net/floorfocus/novalis-wins-greenstep-asia-award-for-third...

Digital Marketing: Retail: Manufacturers partner with retailers on digital marketing - June 2018

By Sonya Jennings According to consumer research conducted last year by Shaw Industries, well over 80% of consumers start shopping for flooring online. For this reason, it only makes sense for retail...
http://www.floordaily.net/floorfocus/digital-marketing-retail-manufacturers-part...

Novalis Adds Licensing Agreement with Unilin for NovaCore

Toronto, CA, January 21, 2016—On January 18, Novalis Innovative Flooring entered into an additional license agreement with Unilin’s licensing division by which its NovaCore product line...
http://www.floordaily.net/floorfocus/novalis-adds-licensing-agreement-with-unili...