Mirage Floors

Hardwood Flooring Report: Hardwood flooring tackles supply chain issues and labor shortages – April 2022

By Darius Helm Last year, the U.S. hardwood industry posted its first year of revenue gains since 2016, buoyed by elevated housing and remodel markets. Gains were driven by a narrower delta versus S...
http://www.floordaily.net/floorfocus/hardwood-flooring-report-hardwood-flooring-...

Mirage Names 'Spirit of Mirage' Award Winn

Saint-Georges, Quebec, June 28--Mirage recognized three distributors with its annual "Spirit of Mirage" awards. The award winners are Mirage distributors that have demonstrated the most effective resu...
http://www.floordaily.net/floorfocus/mirage-names-39spirit-of-mirage39-award-win...

Mirage Launches Web-Based Design Tool

Saint-Georges, Quebec, April 4—-Mirage today announced the Mirage Dreamer, a new Web-based personal design assistant for consumers. With the Mirage Dreamer, anyone with Internet access can v...
http://www.floordaily.net/floorfocus/mirage-launches--webbased-design-tool

Hardwood Industry Update: The U.S. hardwood flooring business is an industry in flux - April 2021

By Darius Helm The hardwood flooring category is in the midst of its most significant transformation in decades, with erosion at the lower end dampening growth but also elevating average price points...
http://www.floordaily.net/floorfocus/hardwood-industry-update-the-us-hardwood-fl...

Mirage Enters Texas Market with Hoboken Floors

Saint-Georges, Quebec, February 22--Mirage, a leader in prefinished hardwood flooring, today announced that Hoboken Floors will distribute the full Mirage product line from a new distribution facility...
http://www.floordaily.net/floorfocus/mirage-enters-texas-market-with-hoboken-flo...

Mirage Earns Top Ranking in Floor Focus Survey

Saint-Georges, Quebec, August 22, 2006--Mirage today announced it has earned the top ranking for quality in a national industry survey conducted by Floor Focus magazine. The survey results, which ...
http://www.floordaily.net/floorfocus/mirage-earns-top-ranking-in-floor-focus-sur...

Mirage Launches Fall Rebate Sale

Saint-Georges, Quebec, September 19, 2016—Mirage has announced its Mirage Fall 2016 Rebate Sale. This major hardwood flooring sale is taking place across North America at all participating Mirag...
http://www.floordaily.net/floorfocus/mirage-launches-fall-rebate-sale

Hardwood Update: Engineered hardwood is taking marketshare

By Jessica Chevalier   Engineered hardwood is a category in growth mode. And, as such, U.S. manufacturers are actively expanding their offerings and streamlining their processes. With the inc...
http://www.floordaily.net/floorfocus/hardwood-update-engineered-hardwood-is-taki...

Mirage Holding Fall Sale

Saint-Georges, Quebec, Aug. 29, 2012 -- Hardwood manufacturer Mirage will hold a Dream.Dare.Do.sale Sept. 24 through Nov. 2 in North America.Consumers will get a $0.50 per square foot rebate on Mirage...
http://www.floordaily.net/floorfocus/mirage-holding-fall-sale

Hardwood: Producer Overview - Apr 2016

By Darius Helm Hardwood has always been an American tradition, but over the last couple of decades that tradition has returned with renewed vigor. These days, everyone wants the look of hardwood, fro...
http://www.floordaily.net/floorfocus/hardwood-producer-overview-apr-2016

Mirage Wins 2006 Home Magazine Award

Saint-Georges, Quebec, January 20, 2006-- Prefinished hardwood flooring producer Mirage, announced that its Merlot, Java and Sambuca stains have been selected as winners of Home Magazine's 2006 Am...
http://www.floordaily.net/floorfocus/mirage-wins-2006-home-magazine-award

Mirage Holding Spring Rebate Sale

Saint-Georges, Quebec, Canada, March 6, 2013 -- Hardwood firm Mirage is holding a Spring 2013 Rebate Sale in North America from April 2 to May 25 at more than 2,200 Mirage Maestro dealers.Consumers ge...
http://www.floordaily.net/floorfocus/mirage-holding-spring-rebate-sale

Derr Flooring Wins Mirage's Spirit Award for Sixth Time

Saint-Georges, Quebec, February 7, 2020-Mirage presented its annual Spirit Award to Derr Flooring at a special event held as part of the 2020 Surfaces Exhibition in Las Vegas on January 28. The award ...
http://www.floordaily.net/floorfocus/derr-flooring-wins-mirages-spirit-award-for...

Hardwood Report: Raw material costs squeeze margins

By Jessica Chevalier     Hardwood was the fastest growing flooring category in 2013. In total, the hardwood industry’s sales were $1.921 billion, up over 13% from 2012, accordin...
http://www.floordaily.net/floorfocus/hardwood-report-raw-material-costs-squeeze-...

Hardwood Update 2010 - October 2010

By Jessica Chevalier Though hardwood has suffered significantly in the recession, down 44.4% from its peak in 2006, Market Insights/Torcivia projects growth for the category this year and in the year...
http://www.floordaily.net/floorfocus/hardwood-update-2010--october-2010

Mirage Launches Fall 2019 Rebate Sale

Saint-Georges, Quebec, September 23, 2019-Mirage has announced its Mirage Fall 2019 Rebate Sale. This hardwood flooring sale is taking place across North America, excluding Quebec, at all participatin...
http://www.floordaily.net/floorfocus/mirage-launches-fall-2019-rebate-sale

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2017

By Darius Helm and Jessica Chevalier Not every flooring firm exhibits at Surfaces. This year, Shaw will show its products through its regional dealer conventions, as it has since 2003. Other prominen...
http://www.floordaily.net/floorfocus/beyond-las-vegas-new-introductions-from-com...

Hardwood Report 2012

By Jessica Chevalier   For the consumer, hardwood is the most desired flooring product on the market. Yet, because of its relatively high price tag, it has a great deal of competition for the c...
http://www.floordaily.net/floorfocus/hardwood-report-2012

2007 Hardwood Update - October 2007

By Brian Hamilton Like other segments of the floorcovering industry, U.S. hardwood manufacturers are bracing themselves for a rough ride the rest of this year and probably for most of 2008. Th...
http://www.floordaily.net/floorfocus/2007-hardwood-update--october-2007

Hardwood Report 2013 - March 2013

  By Jessica Chevalier   Hardwood was hit particularly hard by the recession, and it continues to be challenged by capacity issues. However, there is a consensus among hardwood manufactur...
http://www.floordaily.net/floorfocus/hardwood-report-2013--march-2013

Branding Report 2017: Legacy brands discuss brand building in today's market - Nov 2017

By Jessica Chevalier The age of the Internet has changed a great deal about how business is done in the flooring industry, and one of the most dramatic of these changes relates to the building and ma...
http://www.floordaily.net/floorfocus/branding-report-2017-legacy-brands-discuss-...

Mirage Extending Sale Due to Storm

St. Georges, Quebec, Canada, Nov. 1, 2012 -- Mirage said it is extending its fall sale through Nov. 15 due to hurricane Sandy.Mirage said it will extends its Dream. Dare. Do! sale, which is taking pla...
http://www.floordaily.net/floorfocus/mirage-extending-sale-due-to-storm

Mirage Fall 2020 Rebate Sale Now Underway

Saint-Georges, Quebec, October 9, 2020 – The Mirage Fall 2020 Rebate Sale is now underway, taking place across the United States at all participating Mirage dealers from October 15 to November 3...
http://www.floordaily.net/floorfocus/mirage-fall-2020-rebate-sale-now-underway

Mirage Announced Fall Rebate Sale Across North America

Saint-Georges, Quebec, September 20, 2017-Mirage has announced its Fall 2017 Rebate Sale. This hardwood flooring sale is taking place across North America at all participating Mirage dealers from Octo...
http://www.floordaily.net/floorfocus/mirage-announced-fall-rebate-sale-across-no...

Hardwood Report - April 2009

By Brian Hamilton Hardwood makers have hit their stride in recent years and today they offer more innovative products at a wider range of price points than most anyone would have imagined ten years a...
http://www.floordaily.net/floorfocus/hardwood-report--april-2009

Mirage To Hold 30th Anniversary Sale

Saint-Georges, Quebec, Sept. 13, 2013 -– Canadian hardwood maker Mirage will hold its 30th Anniversary Rebate Sale Oct. 7 through Nov. 30 across North America.Consumers get a $0.50 per square fo...
http://www.floordaily.net/floorfocus/mirage-to-hold-30th-anniversary-sale

Boa-Franc Renames Corporation Brand as Mirage

Saint-Georges, Quebec, March 31, 2022-Boa-Franc, a manufacturer of Mirage hardwood flooring, has a new corporate image and a new name: Mirage. The new identity marks a key moment in the history of a ...
http://www.floordaily.net/floorfocus/boa-franc-changes-name-to-mirage

Beyond the Shows: Product introductions from flooring firms not exhibiting at Surfaces or Domotex - Jan 2019

By Jessica York   Multiple shows are available each year for flooring firms to show their products, including Surfaces and now Domotex USA. While many firms choose to attend these shows, some...
http://www.floordaily.net/floorfocus/winter-show-preview-a-look-at-the-2019-floo...

Mirage Unveils New 5 Inch Engineered Flooring Prod

Saint-Georges, Quebec, May 25--Mirage has announced the availability of new 5 inch wide planks for its Engineered flooring collection. The new, wider planks reflect the latest design trends in hardwoo...
http://www.floordaily.net/floorfocus/mirage-unveils-new-5-inch-engineered-floori...

Hardwood Update 2009 - October 2009

By Brian Hamilton For the first time in quite a while, a few hardwood companies are starting to sound a little bit optimistic about their short term future. Some of them have seen an uptick in their ...
http://www.floordaily.net/floorfocus/hardwood-update-2009--october-2009