Mirage Floors

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations.

Mirage Launches Web-Based Design Tool

Saint-Georges, Quebec, April 4—-Mirage today announced the Mirage Dreamer, a new Web-based personal design assistant for consumers. With the Mirage Dreamer, anyone with Internet access can v...
http://www.floordaily.net/floorfocus/mirage-launches--webbased-design-tool

Mirage Names 'Spirit of Mirage' Award Winn

Saint-Georges, Quebec, June 28--Mirage recognized three distributors with its annual "Spirit of Mirage" awards. The award winners are Mirage distributors that have demonstrated the most effective resu...
http://www.floordaily.net/floorfocus/mirage-names-39spirit-of-mirage39-award-win...

Mirage Earns Top Ranking in Floor Focus Survey

Saint-Georges, Quebec, August 22, 2006--Mirage today announced it has earned the top ranking for quality in a national industry survey conducted by Floor Focus magazine. The survey results, which ...
http://www.floordaily.net/floorfocus/mirage-earns-top-ranking-in-floor-focus-sur...

Mirage Enters Texas Market with Hoboken Floors

Saint-Georges, Quebec, February 22--Mirage, a leader in prefinished hardwood flooring, today announced that Hoboken Floors will distribute the full Mirage product line from a new distribution facility...
http://www.floordaily.net/floorfocus/mirage-enters-texas-market-with-hoboken-flo...

Hardwood Update: Engineered hardwood is taking marketshare

By Jessica Chevalier   Engineered hardwood is a category in growth mode. And, as such, U.S. manufacturers are actively expanding their offerings and streamlining their processes. With the inc...
http://www.floordaily.net/floorfocus/hardwood-update-engineered-hardwood-is-taki...

Mirage Launches Fall Rebate Sale

Saint-Georges, Quebec, September 19, 2016—Mirage has announced its Mirage Fall 2016 Rebate Sale. This major hardwood flooring sale is taking place across North America at all participating Mirag...
http://www.floordaily.net/floorfocus/mirage-launches-fall-rebate-sale

Mirage Holding Fall Sale

Saint-Georges, Quebec, Aug. 29, 2012 -- Hardwood manufacturer Mirage will hold a Dream.Dare.Do.sale Sept. 24 through Nov. 2 in North America.Consumers will get a $0.50 per square foot rebate on Mirage...
http://www.floordaily.net/floorfocus/mirage-holding-fall-sale

Hardwood: Producer Overview - Apr 2016

By Darius Helm Hardwood has always been an American tradition, but over the last couple of decades that tradition has returned with renewed vigor. These days, everyone wants the look of hardwood, fro...
http://www.floordaily.net/floorfocus/hardwood-producer-overview-apr-2016

Mirage Wins 2006 Home Magazine Award

Saint-Georges, Quebec, January 20, 2006-- Prefinished hardwood flooring producer Mirage, announced that its Merlot, Java and Sambuca stains have been selected as winners of Home Magazine's 2006 Am...
http://www.floordaily.net/floorfocus/mirage-wins-2006-home-magazine-award

Mirage Holding Spring Rebate Sale

Saint-Georges, Quebec, Canada, March 6, 2013 -- Hardwood firm Mirage is holding a Spring 2013 Rebate Sale in North America from April 2 to May 25 at more than 2,200 Mirage Maestro dealers.Consumers ge...
http://www.floordaily.net/floorfocus/mirage-holding-spring-rebate-sale

Hardwood Report: Raw material costs squeeze margins

By Jessica Chevalier     Hardwood was the fastest growing flooring category in 2013. In total, the hardwood industry’s sales were $1.921 billion, up over 13% from 2012, accordin...
http://www.floordaily.net/floorfocus/hardwood-report-raw-material-costs-squeeze-...

Hardwood Update 2010 - October 2010

By Jessica Chevalier Though hardwood has suffered significantly in the recession, down 44.4% from its peak in 2006, Market Insights/Torcivia projects growth for the category this year and in the year...
http://www.floordaily.net/floorfocus/hardwood-update-2010--october-2010

Hardwood Report 2013 - March 2013

  By Jessica Chevalier   Hardwood was hit particularly hard by the recession, and it continues to be challenged by capacity issues. However, there is a consensus among hardwood manufactur...
http://www.floordaily.net/floorfocus/hardwood-report-2013--march-2013

Beyond Las Vegas: New introductions from companies not exhibiting at Surfaces - Jan 2017

By Darius Helm and Jessica Chevalier Not every flooring firm exhibits at Surfaces. This year, Shaw will show its products through its regional dealer conventions, as it has since 2003. Other prominen...
http://www.floordaily.net/floorfocus/beyond-las-vegas-new-introductions-from-com...

Hardwood Report - April 2009

By Brian Hamilton Hardwood makers have hit their stride in recent years and today they offer more innovative products at a wider range of price points than most anyone would have imagined ten years a...
http://www.floordaily.net/floorfocus/hardwood-report--april-2009

2007 Hardwood Update - October 2007

By Brian Hamilton Like other segments of the floorcovering industry, U.S. hardwood manufacturers are bracing themselves for a rough ride the rest of this year and probably for most of 2008. Th...
http://www.floordaily.net/floorfocus/2007-hardwood-update--october-2007

Hardwood Report 2012

By Jessica Chevalier   For the consumer, hardwood is the most desired flooring product on the market. Yet, because of its relatively high price tag, it has a great deal of competition for the c...
http://www.floordaily.net/floorfocus/hardwood-report-2012

Mirage Unveils New 5 Inch Engineered Flooring Prod

Saint-Georges, Quebec, May 25--Mirage has announced the availability of new 5 inch wide planks for its Engineered flooring collection. The new, wider planks reflect the latest design trends in hardwoo...
http://www.floordaily.net/floorfocus/mirage-unveils-new-5-inch-engineered-floori...

Mirage Extending Sale Due to Storm

St. Georges, Quebec, Canada, Nov. 1, 2012 -- Mirage said it is extending its fall sale through Nov. 15 due to hurricane Sandy.Mirage said it will extends its Dream. Dare. Do! sale, which is taking pla...
http://www.floordaily.net/floorfocus/mirage-extending-sale-due-to-storm

Mirage Announced Fall Rebate Sale Across North America

Saint-Georges, Quebec, September 20, 2017-Mirage has announced its Fall 2017 Rebate Sale. This hardwood flooring sale is taking place across North America at all participating Mirage dealers from Octo...
http://www.floordaily.net/floorfocus/mirage-announced-fall-rebate-sale-across-no...

Mirage To Hold 30th Anniversary Sale

Saint-Georges, Quebec, Sept. 13, 2013 -– Canadian hardwood maker Mirage will hold its 30th Anniversary Rebate Sale Oct. 7 through Nov. 30 across North America.Consumers get a $0.50 per square fo...
http://www.floordaily.net/floorfocus/mirage-to-hold-30th-anniversary-sale

Branding Report 2017: Legacy brands discuss brand building in today's market - Nov 2017

By Jessica Chevalier The age of the Internet has changed a great deal about how business is done in the flooring industry, and one of the most dramatic of these changes relates to the building and ma...
http://www.floordaily.net/floorfocus/branding-report-2017-legacy-brands-discuss-...

Hardwood Update 2009 - October 2009

By Brian Hamilton For the first time in quite a while, a few hardwood companies are starting to sound a little bit optimistic about their short term future. Some of them have seen an uptick in their ...
http://www.floordaily.net/floorfocus/hardwood-update-2009--october-2009

Mirage Expands Distribution Partnership with All Tile

St-Georges, Quebec, August 16, 2016– Mirage has formed a new distribution partnership with All Tile in the Midwest. Effective November 1, All Tile’s single source trading area for Mirage ...
http://www.floordaily.net/floorfocus/mirage-expands-distribution-partnership-wit...

Pierre Thabet, president of Mirage: Focus on Leadership - Apr 2016

Interview by Kemp Harr Boa-Franc, which manufactures Mirage hardwood, is deftly led by president Pierre Thabet, a man whose singular goal is to be the best at manufacturing hardwood flooring. Self de...
http://www.floordaily.net/floorfocus/pierre-thabet-president-of-mirage-focus-on-...

Haines to Honor Mirage & Armstrong with Supplier Reliability Awards

Glen Burnie, MD, January 4, 2017—Haines will present the second annual Haines Supplier Reliability Awards to Mirage Hardwood Floors and Armstrong Flooring on January 19. The award presentation ...
http://www.floordaily.net/floorfocus/haines-to-honor-mirage-armstrong-with-suppl...

Mirage Adds Distributor Tri-West

St-Georges, Quebec, Canada, May 21, 2012 -- Boa-Franc G.P., the parent company of the hardwood brand Mirage, has added Tri-West as a new distributor for the Mirage brand in the Western region of the U...
http://www.floordaily.net/floorfocus/mirage-adds-distributor-triwest

Haines Presents First Supplier Reliability Award to Mirage

Glen Burnie, MD, January 25, 2016—Haines presented the first annual Haines Supplier Reliability Award to Mirage Hardwood Floors on January 21. The award presentation ceremony took place at ...
http://www.floordaily.net/floorfocus/haines-presents-first-supplier-reliability-...

Mirage Honors G.R. Distributors for 2008 Work

Saint-Georges, Quebec, Canada, Feb. 18, 2009—Hardwood manufacturer Mirage gave its Mirage Spirit Award to G.R. Distributors. The award recognizes the Mirage distributor that has demonstrated ou...
http://www.floordaily.net/floorfocus/mirage-honors-gr-distributors-for-2008-work

Hardwood Report - March 2010

By Brian Hamilton It would seem that hardwood sales have nowhere to go but up after the sharp declines over the last two years. Wood has been the worst performing segment during that time, with a 21%...
http://www.floordaily.net/floorfocus/hardwood-report--march-2010