Contributing editor Paul Friederichsen looks at how advertising is vital in today’s crowded market. An innovative, multi-channel strategy with strong creative and team engagement boosts impact.

https://www.floordaily.net/floorfocus/marketing-minute-the-case-for-advertising-part-t...

Santo Torcivia of Market Insights looks at how Trump’s proposed tariffs on Canada, Mexico and China could disrupt U.S. flooring supply chains, raise costs and shift demand to domestic products.

https://www.floordaily.net/floorfocus/tariff-report-the-impact-of-proposed-trump-tarif...

This year’s winners, ranging in age from 30 to 39 and coming from all over the country, are: Jordan Anderson, Sara Antonio, Jacob Clary, Andrew Conklin, Josh Kemper, Heather Nichols, Anthony Patella, Jr., Gunnar Pennington, Emma Reed and Vinnie Virga...

https://www.floordaily.net/floorfocus/2025-emerging-leaders-this-years-winners-have-a-...

Mooresville, NC, August 21, 2025-Lowe's has entered into a definitive agreement to acquire Foundation Building Materials (FBM) for approximately $8.8 billion.

https://www.floordaily.net/floorfocus/lowes-to-acquire-foundation-building-materials

Yardley, PA, August 13, 2025—Daniel McGovern, 67, regional vice president of the New York region for Stanton, died August 1.

https://www.floordaily.net/floorfocus/daniel-mcgovern-vp-for-stanton-and-founder-of-ca...

Cartersville, GA, August 8, 2025-Wellmade Performance Flooring has filed for Chapter 11, reports Bondoro.

https://www.floordaily.net/floorfocus/wellmade-performance-flooring-files-for-chapter-...

Seattle, WA, August 5, 2025-Rainier Partners and its portfolio company SCI Flooring have announced the platform’s third add-on acquisition, Flooring Partners.

https://www.floordaily.net/floorfocus/sci-flooring-owned-by-rainier-acquires-flooring-...

Ringgold, GA, July 29, 2025-Shaw Industries on Monday renewed its partnership with Homes For Our Troops, a national nonprofit that builds and donates homes to post-9/11 veterans.

https://www.floordaily.net/floorfocus/shaw-donates-18m-in-flooring-to-homes-for-our-tr...

Washington, DC, July 18, 2025-Scott Humphrey, CEO of the WFCA, awarded Ray Anderson’s World Floor Covering Association Hall of Fame Award to Ray’s grandson, John Lanier, at the Flooring Sustainability Summit held this week in Washington, D.C.

https://www.floordaily.net/floorfocus/ray-anderson-awarded-wfca-hall-of-fame-award-at-...

Mansfield, MA, July 16, 2025-UCX has agreed to the acquisition of the assets of UCX Southwest (formerly Swiff-Train) by Reader’s Wholesale Distributors and the Adleta Corporation.

https://www.floordaily.net/floorfocus/ucx-transfers-ucx-southwest-assets

Breaking Flooring News, Flooring Industry News, Carpet News, Hardwood News, Tile news, Flooring Interviews, Objective flooring coverage, Flooring Magazine.

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