WFCA, CEO, Chris Davis, Unveils WFCA.org – Part 3 (15:02)
September 17, 2006—Chris Davis CEO, World Floor Covering Association, in the third part of a four-part series discusses the association’s new consumer-oriented web site, WFCA.org. Davis talks about the overall goals the association has set for the site and his expectations for sign-ups. Also discussed are the promotional activities that the association will utilize to build awareness with consumers including personal appearances by and promotional activities by WFCA spokesperson, Rebecca Cole and the measures the association plans to take to gain positioning on search engines. Davis also talks about the reactions that the association has received as a result of its decision to launch the site.