WFCA, CEO, Chris Davis, Unveils WFCA.org – Part 1 (16:34)
September 13, 2006—Chris Davis CEO, World Floor Covering Association, in the first part of a four-part series discusses the association’s new consumer-oriented web site, WFCA.org, which is being officially launched today. Davis talks about the long and short-term goals for the site, the naming of the site, the rational behind the development of the site and the role the site will play in educating and informing consumers and directing consumers to WFCA member retailers. Also discusses the sources of the product information offered on the site along with some of the site’s features, including the Workbook, Lifestyle and the Virtual Room Designer and the WFCA’s new spokesperson, Rebecca Cole, host of The Discovery Channel’s Surprise by Design.