Werner Braun, President of the Carpet and Rug Institute, Discusses Recent Consumer Research
September 10, 2008—Now that CRI consumer research results are in, Werner Braun and Kemp Harr discuss what consumers think of carpet versus other flooring products. Listen to the interview to hear that carpet is still preferred for its value, comfort underfoot and acoustical benefits but has major misperceptions in the area of maintenance and health issues (dust and allergies). As part of the interview, Werner lays out CRI's plans as a result of these findings.
Related Topics:Carpet and Rug Institute