Flooring Interviews

Werner Braun, CRI President Offers Answers of Consumer’s Carpet Maintenance Questions  (19:27)

Werner Braun, CRI President Offers Answers of Consumer’s Carpet Maintenance Questions (19:27)

October 26, 2006—Werner Braun, President, Carpet & Rug Institute (CRI) offers retailers and retail salespeople fact-based answers they can use to help field consumer questions about carpet maintenance. Braun discusses the consumers surveys the association conducted to develop an understanding consumer needs and the methods and products that retailers can recommend to consumers to best maintain their residential carpet.


Related Topics:Carpet and Rug Institute