Trivers the CARE Program & Doing the Right Thing -- Part 3 (13:45)
May 14, 2006—Jon Trivers, Marketing Wit & Wisdom in the third part of a three-part series discusses CARE, the Carpet America Recovery Effort program, a program, which has as its goal the diversion of 40 percent of post consumer carpet from landfills by the year 2012. Trivers discusses the benefit of this program to the industry and to the benefit to retailers who ultimately become involved in the program. He also talks about the gains to all in the industry for simply electing to do the right thing. Trivers also discusses the retail market for environmentally responsible products and its promise in years to come.