Trivers on the Positives and Negatives of Branding
January 10, 2005—Jon Trivers, Marketing Wit & Wisdom discusses the evolution of branding, a trend that has seen many major national brands have migrate toward discount–oriented big box retailers, and how this trend equates to the floor covering industry. Trivers also looks for the Kmart/Sears deal and speculates as to its chances for success.