Trivers on Retailing and the Evolving Consumer
June 27, 2005—Jon Trivers, Marketing Wit & Wisdom discusses trends within the nation’s big box retail community and how these trends could ultimately affect floor covering retailers. Trivers looks at Wal-Mart’s move to attract more upscale consumers equating it to a similar move at Home Depot. Also discussed are the types of consumers who buy more expensive merchandise, the role that the in-store environment plays in shopping and why consumers shop at major home improvement stores.