Trivers on Competition of the Future, Technology and Trading-Up
October 26, 2005—Jon Trivers, Marketing Wit and Wisdom, columnist with Floor Covering Weekly and a popular industry speaker looks into the future sharing his views on the competitive nature of the floor covering industry’s retail sector in years to come, discussing the expansion of Lowe’s and Home Depot in the installed arena as well as the growth of the mid-tier and online retailer players. Trivers also discusses the reluctance some retailers have toward adopting technology and the inevitable cost this stance may take, plus trading consumers up to the high-end.