Trivers Looks at Empire Carpet - Part 4 (13:11)
June 28, 2007—Jon Trivers, Marketing Wit & Wisdom, FCW Columnist, in the fourth part of a five-part series discusses Empire Carpet, its dramatic growth in recent years, its size and its unique selling proposition. Trivers also talks about the presence the company has in the markets it serves, its sales reps, the company’s product selection, the consumer segment the company targets, its pricing and, the appeal of the next day installation offer. Trivers also shares his thoughts on how independent retailers can best compete with this dynamic chain.