Trivers Does Home Depot’s Floor Store Expansion - Part 1
June 8, 2003—Jon Trivers, Marketing Wit & Wisdom discusses the recently reported expansion of The Floor Store, Home Depot's rarely discussed, stand alone floor covering store, first launched three years ago in Dallas. Trivers shares his expectations for the program and answers the question: What can Home Depot hope to achieve in a free-standing floor store it can’t achieve inside the big box? Trivers also offers some looks at what independent retailers can learn from Home Depot pronouncements.