Trivers and the Home Depot’s Floor Covering Dilemma – Part 1 (11:47)
August 28, 2006—Jon Trivers, Marketing Wit & Wisdom, in the first part of a three-part series, discusses the status of Home Depot’s floor covering operation in the first six months of 2006 and his take on some of the core problems within the sector and its overall affects on the total company. Trivers talks about the product resets that the company announced and offers his view on the quality of those resets. He also discusses what he sees as the prime problem within the home improvement chain, that of staffing, the time it takes to install product and the entire price/value proposition. He also looks back at the company’s entry into flooring and compares it with the situation that exists today and discusses the company’s overall consumer satisfaction.