Trivers and the Future of Selling Direct -- Part 2 (16:10)
May 14, 2006—Jon Trivers, Marketing Wit & Wisdom in the second part of a three-part series talks more about manufacturers selling product direct to retail customers and Mohawk’s dual-channel approach to selling laminate produced by its Unilin division. Trivers discusses his view on the probability of this approach changing in the future and his view in the possibility that the industry will see more and more hard surface producers increasingly offering product directly to retailers. Also discussed is the potential increase in the link-up of Chinese wood and ceramic producers with U.S. distributors.
Related Topics:Mohawk Industries