Trivers and Reinventing the Department Store & the Mall (12:41)
August 28, 2006—Jon Trivers, Marketing Wit & Wisdom in the third part of a three-part series, discusses Federated Department Stores efforts to reinvent the department store. Trivers evaluates the changes made by the company since its acquisition of May, how the company has updated its apparel and home furnishings offerings and expanded its focus to a younger audience and how it is competing with Target and the other discounters. Trivers also discusses the future of the mall, and how malls are focusing on developing a broader range of tenants in the future.