Trivers & Simonson Review their Surfaces Seminar on Retailers and the Internet – Part 2
February 15, 2006—Jon Trivers, Marketing Wit and Wisdom and John Simonson, President of Webstream Dynamics, in the second part of a two-part series discuss a seminar the two presented at Surfaces 2006. The seminar, on how retailers can tap into the internet to improve their business, touched on the internet as it exists today and the necessity for today’s retailers to have an exciting presence on the internet. Trivers and Simonson also discussed the necessity for retailers to sign-on to the industry’s B2B and Surfaces 2006 the show.