Trivers & Simonson Review their Surfaces Seminar on Retailers and the Internet
February 12, 2006—Jon Trivers, Marketing Wit and Wisdom and John Simonson, President of Webstream Dynamics discuss a seminars the two presented at Surfaces 2006. The seminar, on how retailers can tap into the internet to improve their business, touched on the internet as it exists today and the necessity for today’s retailers to have an exciting presence on the internet and to view the internet as a medium just as radio or TV. Trivers and Simonson also discussed the necessity for retailers to sign-on to the industry’s B2B and Surfaces 2006 the show.