Treister Discusses the Changing Ceramic Industry
June 22, 2005—Ron Treister, President of the marketing firm Communicators International, looks at the industry’s ceramic sector discussing the changing approach many offshore manufacturers are taking in their marketing efforts and the changes in the U.S. distribution channels following Mohawk’s acquisition of Dal-Tile. Triester discusses the increase in attendance at the trade show Coverings 2005 and the increasing level of sophistication among the domestic manufacturers.
Related Topics:Mohawk Industries, Daltile, Coverings