Tom Lape Discusses Results from Recent Consumer Satisfaction Research
October 19, 2010—Tom Lape, President of Mohawk's Residential Business, and Kemp Harr discuss the results of a recent consumer research project that tested for consumer satisfaction with carpet. Listen to the interview to hear more details about the sample base and the discovery around which fiber type produced the most favorable results. The three types of fibers purchased by the consumers in the sample base were Nylon, SmartStrand and Polyester.
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