Steve Griffith and Gary Johnston at Invista Discuss New Stainmaster Stain Protection
July 28, 2008—Steve Griffith, Gary Johnston and Kemp Harr discuss the details and motivation behind Invista's reformulation of their Stainmaster stain protection. This Lotus FX fiber treatment is being promoted as 30% cleaner and lasting 50% longer than other carpet fibers. Listen to the interview for more details and for specific information about Stainmaster's beefed up consumer advertising campaign for August and September (12 min).