Sonna Calandrino -- Selling the “Lux” & High-End Markets
February 25, 2006—Sonna Calandrino, President, Sonna & Company and Fabulous Floors magazine Publsiher talks about the importance of branding and the “lux” market, actuating to products and accents that make a customer's purchase special, which do not necessarily cost a great deal more. Calandrino also discusses the trend toward the introduction of more high-end products across all categories, and she also reveals some of the more effective ways retailers can boost sales of “better” and high-end products.