Sonna Calandrino & Liz Calandrino – What Consumer Consumer’s Really Think – Part 3 (10:10)
June 25, 2006—From Fabulous Floors Magazine, Publisher Sonna Calandrino and the Director of Consumer Research, Lis Calandrino, in the third part of a four-past series talk more about their findings from a recently held Fabulous Floors/ FloorRadio consumer focus group. Discussed in this segment is the attitude these female consumers have toward price during a trip to buy floor coverings and their knowledge level with regard to available credit promotions. Also covered are the views that these group members have about environmentally friendly product and what they want and expect from samples, vignettes and layout in a retail floor covering store. Click here to view a photo album that goes with this interview..
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