Sonna Calandrino & Liz Calandrino – What Consumer’s Really Think – Part 1 (11:24)
June 25, 2006—From Fabulous Floors Magazine, Publisher Sonna Calandrino and Director of Consumer Research, Lis Calandrino, in the first part of a four-part series, discuss consumer likes and dislikes learned during a recently held consumer focus group, a joint-venture of Fabulous Floors and FloorRadio. Discusses is the need to hold focus groups as a means of constantly checking the pulse of the consumer, how floor covering consumers prepare themselves for shopping for floor coverings, how they view the shopping experience, how they assess the comfort level of a retail store and they feel about a salesperson who tries to change their minds.
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