Sonna & Liz Calandrino – What Consumer Consumer’s Really Think – Part 4
June 25, 2006—From Fabulous Floors Magazine, Publisher Sonna Calandrino and the Director of Consumer Research, Lis Calandrino, in the final part of a four-past series talk more about their findings from a consumer focus group, which was a Fabulous Floors/ FloorRadio joint venture. Discussed in this segment is the strong commitment group members have toward finding the perfect flooring product, their likes and dislikes about salespeople and the prime points retailers might want to consider to ensure more of their customers have a positive shopping experience in their store. Also discussed is how listeners can arrange for a focus group of their customers. Click here to view a photo album that goes with this interview..