Sonna & Liz Calandrino – What Consumer Consumer’s Really Think – Part 2 (13:23)
June 25, 2006—From Fabulous Floors Magazine, Publisher Sonna Calandrino and the Director of Consumer Research Lis Calandrino, in the second part of a four-past series reveal some of their findings from a recently held Fabulous Floors/ FloorRadio consumer focus group. Discussed are the strong feelings these consumers have for their homes, how these feelings are reflected in their approach to shopping, their stance on working with designers, and the kind of help they want and expect from a retail salesperson. Click here to view a photo album that goes with this interview..