Flooring Interviews

Shaw’s Abernathy & Callaway Discuss Shawfloor.com’s Newest Enhancement Try On A Floor – Part 4

Shaw’s Abernathy & Callaway Discuss Shawfloor.com’s Newest Enhancement Try On A Floor – Part 4

May 3, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the final part of a four-part series, discuss “Try On A Floor," the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss retailer reaction to the Shaw internet site and their views on possible internet developments for the future including an ability to track shoppers who visit a company’s website, through to a purchase at a retailer’s location and the company’s views on future developments on Shawfloors.com.


Related Topics:Shaw Industries Group, Inc.