Shaw’s Abernathy & Callaway Discuss Shawfloor.com’s Newest Enhancement Try On A Floor – Part 3
May 2, 2007—From Shaw Industries, Steve Abernathy, Director of Marketing Technology and Todd Callaway, Manager, Interactive Marketing, in the second part of a four-part series, discuss “Try On A Floor, the most recent enhancement to the room visualization tool on the shawfloors.com web site. In this segment Abernathy and Callaway discuss the total Shawfloors.com site, which was launched in October and the reaction to some of its unique elements including live chats and customer service, how the dealer locator works and how retailers can become listed in the locator, how pricing is used on the site, Also discussed are the company’s expectations with regard to traffic as a result of Try On A Floor and retailer views towards harnessing the internet as a marketing tool.
Related Topics:Shaw Industries Group, Inc.